Where Should Marketers Invest to Win in AI-Driven Search?
GEO is adding another dimension to an already complex investment landscape. Where should marketers prioritize resources, and how do you balance short-term visibility with long-term brand growth?
AI and the Changing Consumer Journey
Customers now research, compare, and decide inside AI tools before they ever reach a brand’s site, and most of that activity never shows up in analytics. Across the brands Knotch tracks, more than one in five visitors said AI shaped their visit, while referrer tracking tagged fewer than 1% of them. Join us as MMA and Knotch walk through new research on that gap, then put the findings to a panel of marketers who run content, website experience and measurement.
+3How do you actually measure the ROI of GEO — and what are you even measuring?
Influence may happen inside an AI answer without producing a click. How do you connect visibility signals to investment decisions?
44:18 Member-only access
Can you actively shape how AI talks about you — and what’s the evidence?
+4Aug 27, 2026
56:55 Member-only access
59:27 Member-only access
54:54 Member-only access
Is AI helping or hurting your brand’s reputation — and how do you know?
+2Sep 9, 2026
53:48 Member-only access
How visible is your brand in AI, and how do you measure it at scale?
+3Jul 30, 2026
59:16 Member-only access
