Most people are already using AI regularly, and
one out of five is
seeing their lives transformed
Regular usage
few times a week
Life transformation
a central role across most
aspects of how I work, learn,
or create"
Personal motivation
to use AI, for example taking a
course or learning new skills
and applying them at work
The research shows consumers have moved beyond experimentation to integration, with 72% regularly using general-purpose AI tools and 68% creating content across text, images, video, and sound. More significantly, AI is emerging as a powerful new channel for commerce—40% of younger consumers already use AI to discover products, assist with shopping, and make purchase decisions. This positions AI not just as a tool but as a critical touchpoint that brands must optimize for, even as consumer sentiment remains mixed with only 25% fully comfortable with corporate AI use.
Looking ahead, the path forward is clear: marketing leaders must accelerate internal AI adoption to match consumer sophistication while building trust through transparency. With younger demographics showing even higher AI affinity—69% of 18-35 year-olds are open to AI friendships—brands face an urgent imperative to bridge the gap between consumer expectations and corporate capabilities. The AI-powered consumer is here, and organizations must act quickly to meet them where they are.