Want to see how leading brands and agencies cut through the clutter to build powerful, interactive brand experiences that drive record engagement? Join InMarket for an upcoming webinar where they share their H1 2020 Breakthrough Moments winners and reveal how brands like STIHL and their agency PowerChord surpassed industry benchmarks—with 18%+ CTR—leveraging InMarket’s real-time, interactive Moments brand experiences.
Wednesday, September 16, 2020 - 7:30am to 8:30am BST
The global pandemic has set off a chain reaction of shocks – from digital surge to brand loyalty shocks. Retail leaders navigating this time of exceptional uncertainly need steady focus to manage current challenges. In the future operating models and capabilities, that allow agility and efficiency to quickly capture pockets of growth, will be more relevant to retailers than ever before.
There is no ignoring the fact that the smartphone has changed the way we consume content, and as such, the way we market. And yet marketers and creatives globally are only just starting to understand what it takes to make award-winning and effective work on this new canvas.
Join the MMA, Kantar, Facebook and leading industry voices as we launch the Mobile Creativity Playbook; summarising our top tips for maximising your mobile creative, and to discuss what new insights we’ve learned over the past year through our combined research.
Tet 2021 is on its way, Brands and Consumers alike want a fresh start.
Nothing in 2020 was ‘normal’ due to COVID-19, so advertisers’ strategies should keep pace with shifting trends. Google has revamped our 'Tet Playbook' to include consumer trends observed during COVID-19 to help brands navigate and succeed in challenging times.
A three-part series, in partnership with Google, hosted the to reach out to the advertising and marketing ecosystem which is witnessing one of the largest push through-out to adopt digital transformation and embrace digital agility. This series sought to inspire and enlighten marketers to be better equipped with modern marketing techniques that can help transform their marketing/businesses with the help of Martech.
While the future is unpredictable, one thing is for certain: now is the time to get ahead of what’s to come by leveraging data and insights, embracing next-gen technology, and driving performance. In this in-depth conversation with Verizon Media’s James Colborn, Head of Global Data Solutions and the MMA’s Vassilis Bakopoulos, Head of Insights and Research, you’ll hear about the latest trends that will help you build your brand in an uncertain world.
