| Page 245 | MMA / Marketing + Media Alliance
Resource

Multi-Touch Attribution (MTA) Journey Map

Step-by-step guide to launch a successful MTA initiative, from inception through full deployment. Determine at what stage your organization is currently within the journey to access specific acceleration tools most relevant to you.
Resource

Multi-Touch Attribution (MTA) DataMap

A concise reference tool that visualizes all the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution.
Guide

Multi-Touch Attribution (MTA) Data Strategy Guide

A members-only comprehensive planning manual designed to help marketers secure, organize, and manage quality data.
Guide

Multi-Touch Attribution (MTA) Tactical Success Guide

A tool for marketers to determine their organization’s data readiness for employing MTA, discussing specific linking strategies, value of Unified IDs, and more. It also includes a workbook, allowing marketers to examine how their own data can be used in MTA.

Multi-Touch Attribution Provider RFI Template and Scoring Tool

A toolkit developed to guide marketers through the process of identifying, selecting and applying MTA solutions to drive their business and specifically, to tie marketing to business outcomes.

MMA Forms Chief Digital Officer Board to Guide Companies Undergoing Massive Digital Transformation to Their Business Models

Marc Speichert, global Chief Digital Officer at GSK Consumer Healthcare, will chair the board; inaugural project partners with Oxford University and General Assembly to define role of CDO 

News Type: 
MMA Press Release
Vishal Rupani
Co-founder & CEO
mCanvas
“

MMA has created an efficient ecosystem that promotes the growth of mobile marketing in India by connecting Martech players, Marketers and Media Owners. Their events attract some of the best minds in advertising which creates innumerable opportunities for learning, networking & generating business - and I have experienced these first-hand. The MMA team is highly professional and is always striving to help their partners succeed. I enjoyed my association with them and recommend everyone to work with them.

”
Achint Setia
Vice President, Marketing
Myntra
“

Testimonial received for the webinar: Cloud For Marketing

Thanks to the entire MMA team for organising this so seamlessly. One of the best virtual session management. And great to meet everyone and hear your insights.

 

”

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