| Page 246 | MMA / Marketing + Media Alliance
Head - Customer & Shopper Marketing - Foods & Beverages
TATA Consumer Products

Testimonial received for the webinar: Responsible Marketing with First-Party Data

Thank you for inviting me to this panel. I thoroughly enjoyed the quality of conversation that we had. The mix of the panel was just right and the perspective from each one really built the discussion. What I specifically liked was that the entire conversation was candid, practical & free of jargon.

 

CEO
Agrahyah Technologies and aawaz.com

Testimonial received for the webinar: Build For Voice

MMA's Build For Voice initiative is a cornerstone in developing the growing Voice and Audio ecosystem; all stakeholders stand to gain from shared knowledge and collaborative mindset. Look forward to more.

 

Founder & Chief Executive Officer
Mobilewalla

Testimonial received for the webinar: Using Artificial Intelligence and Data to Transform Marketing

Thanks to MMA for the opportunity to host a webinar along with our valued customer and industry leader, Smartfren. I found the webinar extremely valuable for Mobilewalla in terms of sharing insights on the use of data and AI in enterprises, as well as having hundreds of marketing leaders across Asia-Pacific attending the virtual event. Great that MMA is doing this important work, especially needed during this restricted period. Looking forward to the next one!

 

MMA India Board Member; Head of Global Business Solutions, Southeast Asia
TikTok

Testimonial received for the webinar: Progress Through Creativity and UGC in Times of Uncertainty

Glad to conclude yet another super productive webinar with MMA India. In spite of us still adjusting to the WFH arrangement, I have had the chance to interact with a young audience of marketing professionals. While doing so, I too shared insights on the role of UGC platforms like TikTok that enable the execution of successful brand campaigns in this digital age. Looking forward to more such webinars in the times to come with MMA.

 

Chief Business Officer
InMobi

Testimonial received for the webinar: Navigating the Shift in Consumer Behavior in Asia during COVID-19

Was great being a part of the MMA sessions, as always but with a whole new experience of doing it remotely.​

 

Released: 
February, 2021
Region: 
Obtaining proper data to execute MTA can be challenging. This report will walk you through the data sharing landscape and share workarounds to help overcome challenges to reach your full potential of your MTA analytics.

Thursday, February 18, 2021 - 6:30am to 7:30am CET

The pandemic has forced brands to better understand their customers behavior and journeys. Even a FMCG brand like FrieslandCampina, one of the world’s largest dairy companies which is always available in supermarkets — needs to adapt its e-commerce and content strategies. 

How can non-D2C brands get closer to their customers and understand changing consumer behavior and customer journeys better? 

Region: 
Speakers: 
CEO & Founder
PLATFORM161 - now part of the Verve Group
Head of Performance Product and Operations
Publicis Media
Moderator: 
Chief Content Officer
Mobilegroove
Watch the Webinar:
Resource
Interactive grid allowing you to select, compare, and contrast data sharing practices of top publishers, breaking them down channel-by-channel, providing key information at a glance.

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