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Brand Safety

The Brand Safety and Suitability Strategy Guide

Use the Guide as a resource to help you create a brand safety and suitability strategy for your organization. If your organization already has a brand safety and suitability strategy, consult the Guide for insight to help you improve and augment it going forward. Use it to spark new ideas to help you remain informed and proactive, and continue to iteratively build on best practices in a changing landscape.

Released: 
December, 2021
Education Section: 
Guidelines
Region: 
Global
Michael Katayama
Ads Privacy Lead, Google APAC
Google Asia Pacific
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Watching from the audience, I thought it was fantastic - great range of topics and granularity, that I think was legible and actionable for the audience.

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News

Breaking down the post-cookie solutions: Unified ID 2.0

MTA

Attribution is Hard: Is MTA Worth the Effort?

Released: 
November, 2021
Education Section: 
Research
Region: 
Global
MMA Member Badge

MMA EMEA Smarties jury delivers its verdict on the creativity, innovation, and impact of this year’s entries

London – November 18th, 2021 – MMA EMEA today announced the shortlist for the 2021 MMA EMEA Smarties Awards, rewarding the most effective and innovative campaigns across the region, driving business impact.

The entries will be evaluated by 20 senior marketers comprising this year’s jury, chaired by Jacqueline Burchell, EVP of Marketing, PZ Cussons.

News Type: 
MMA Press Release

MMA Global Names 1-800-Flowers.com President Amit Shah North America Board Chair and Adds New North America Board Members, Growing CMO Representation Among a Broad Range of Brands

The association’s Boards now include over three dozen CMOs from companies — including Bose, Calvin Klein and McDonald’s — to help move the association forward in taking on the biggest problems in marketing

New York, NY, November 16th — MMA, the global trade group architecting the future of marketing, today announced several important additions to its North America Board, including the CMOs of McDonald’s, Calvin Klein, AmeriSave Mortgage Corporation, Brunswick Corporation and Bose, as well as the CEO of Celtra and others.

News Type: 
MMA Press Release

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