Brand Safety: These two words have reset the way marketers think about the digital landscape. The risks and consequences of ads appearing in inappropriate environments have become a topic of media coverage and public conversation, as well as a target of online activists.”
Use the Guide as a resource to help you create a brand safety and suitability strategy for your organization. If your organization already has a brand safety and suitability strategy, consult the Guide for insight to help you improve and augment it going forward. Use it to spark new ideas to help you remain informed and proactive, and continue to iteratively build on best practices in a changing landscape.
