As you know, consumer behavior has drastically changed in such a short period of time that marketers have had to completely rethink their strategies in order to succeed — and even just survive. Everything, from acquisition to building audience loyalty and drivers of long-term growth, is now transforming.
The term "social commerce" refers to the "purchasing and selling that occurs on social media and other networking sites." Social commerce offers the particular advantage of engaging customers and enabling them to buy things inside their comfortable social media environment. According to Accenture, global social commerce is predicted to increase three times faster than conventional commerce, from $492 billion in 2021 to $1.2 trillion in 2022. Social commerce is one of the main e-commerce channels in Vietnam, owing to the population's high Internet and social media usage rates.
