Monday, December 15, 2025
Registration
Doors Open
NEXT! in Opening the Age of Alliance
Opening Remarks
NEXT! in Building the Power of Alliance
Welcoming Remarks
NEXT! in Alliance for Today and The Future
NEXT! in Shaping the Future of Marketing: Global Trends and Asia Insights
In today's attention-starved, content-saturated world, relevance alone won't win. Customers are bombarded with messages across every channel, and brands have only seconds to make a meaningful connection. Even the most advanced personalization strategies fall flat if they don't spark emotion, inspire action, and build trust. This discussion explores how integrating creativity + marketing + Al empowers CMOs to build experiences that spark loyalty, drive growth, and make brands unforgettable.
NEXT! in State of AI in Marketing
In Partnership With:
NEXT! in Intelligence Partnerships: Humans and AI as Co-Creators
NEXT! in Customer Centric AI
In Partnership With:
Coffee Break
NEXT! in Emotion in Motion
NEXT! in I.T. Redefined: How AI Transforms Enterprises
In Partnership With:
NEXT! in Reinventing Creativity & Commerce: How AI is Influencing Brand Perception and the Purchase Funnel
This keynote reveals how AI is reshaping creative storytelling, brand identity and influencing buying habits. How are consumers embracing, or rejecting, AI-created experiences, and what does that mean for brand reputation and relevance? We’ll then explore the surge of conversational commerce and how LLM-driven interactions turn into instant, personalized purchase journeys. This discussion connects the dots between creative AI, consumer trust, and the emergence of frictionless, AI-enabled purchase paths. With examples from ShowHeroes HeroChat, you’ll see how conversational product discovery is becoming a core driver of modern consumer behavior.
NEXT! in Beyond Advertising: Why Branded Entertainment is the New Performance Marketing
NEXT! in The Intelligent Marketplace
Personalization, Predictive Shopping, and the Power of Customer Data
In Partnership With:
Lunch Break
NEXT! in Building a Premium Mobile Ecosystem Through Global Alliances
Powering the Mobile Ecosystem Through Speed, Scale, and Relevance
In Partnership With:
NEXT! in Al for All: Transforming Business, Creativity, and Connection
Building Communities and Growth in a Human-Centered Internet
In Partnership With:
NEXT! in Marketing with Communities: From Audience to Allies
Empowering Marketers to Design, Collaborate, and Scale Ideas Faster
In Partnership With:
NEXT! in Connected Retail
From Shelf to Screen — Data, Loyalty, and Value in Every Interaction
In Partnership With:
Coffee Break
NEXT! in Retail Media Partnerships: Building Brands Where Decisions Happen
In Partnership With:
NEXT! in Audio Intelligence: The New Era of Sound, Data, and Engagement
In Partnership With:
NEXT! in Liquid Brand Building: Turning Structure into Flow
NEXT! in Modeling the Living Türkiye with AI Agent Technology: Deeper Alive
In Partnership With:
NEXT! in Agency in Alliance
NEXT! in Learning in Alliance
Closing Remarks
Our Partners
Research Partner
Insight Partner
Iconic Brand Experience Partner
Retail Media Partner
Intelligent Transformation Partner
On-Site Media Partner
Tech & Communication Partner
Presenting Partners
Platinum Partners
Gold Partners
Networking Partner
In-Game Ads Partner
Innervision Partner
V2B Partner
Taste Partners
Communication Partner
Announcement Partners
Become an MMA NEXT! Conference | Istanbul 2025 partner today.
Fill out the form below to request more information:
or, contact:
Serkan Karaman
MMA Global
E: [email protected]