AI is revolutionizing the way we work, making us more powerful, efficient, and effective. This presentation will explore the necessity of integrating human and machine intelligence, responsibly harnessing AI's possibilities and power, mitigating risks, and maximizing benefits. Embracing AI is crucial to tap into its full potential and ensure a successful journey in winning with AI.
Gain actionable insights into what truly drives marketing engagement with healthcare professionals, and what causes them to tune out, so you can build stronger connections that drive business impact. Discover proven strategies that work, common pitfalls to avoid, and the key KPIs that define omnichannel success. Explore how AI can transform engagement strategies and enhance meaningful interactions with HCPs.
Data is the lifeblood of modern marketing, but its value lies in actionable insights. This discussion focuses on transforming raw data into meaningful strategies that drive growth. Learn best practices for data analysis, visualization, and application to make smarter marketing decisions and achieve measurable results.
Luxury Oriental medicine brands require a communication strategy that blends heritage, science, and exclusivity. This case study explores how Traphaco effectively captured high-end consumers through KOL partnerships, experiential marketing, digital advertising, and digital elevator marketing. Key takeaways include the power of storytelling in showcasing tradition and craftsmanship, the role of influencers in building trust, and the impact of immersive brand experiences in engaging affluent customers. This session will examine how educational content and high-visibility placements, such as elevator ads, can bridge Oriental medicine with modern wellness trends, enhancing credibility and driving long-term brand loyalty.
Case studies from the SMARTIES Awards demonstrate how brands integrate AI, omnichannel approaches, and digital transformation to maximize ROI. Attendees will gain insights into aligning marketing efforts with evolving consumer needs for well-being.
Retail media networks are revolutionizing Vietnam's pharmacy sector by enabling targeted and personalized promotions. This panel will explore how pharmaceutical brands can collaborate with retail partners to improve visibility, build trust, and drive sales.
