Uyen is a seasoned Strategic Planning & Innovation Director, now working at Omnicom Media Group across its agencies OMD & PHD. Her main responsibilities are leading the Apple portfolio in Vietnam, leading the Regional ASEAN team for Sanofi as well as overseeing Strategic Direction & Innovation across clients of the group.

She is passionate about creative media, cultivating integrated ideas that drive impact & connection between brand & consumers in a meaningful way. Throughout her career, Uyen had developed award winning campaigns across forums, including MMA Vietnam, APAC, Global, FOMA, Tangram, WARC. She was nominated “Brand Strategist of the Year” by Campaign Asia in 2023.