He is an Indonesian who loves to observe people’s behaviours.

Together with Ambilhati, he continues to dig deeper into Indonesian people’s hearts to create works that really speak to them. With more than 24+ awards, he has helped Ambilhati become the Digital Agency of The Year both on Citra Pariwara 2019 and MMA Smarties 2023.

15 years of experience in advertising and marketing yet he’s still more curious than ever about this industry. 

When not busy disrupting the advertising scene, he’s most likely busy dusting off his collection of action figures or on turf kicking some football on the weekends.