With extensive marketing experience on both client and agency sides, Lai San’s career spans across research, media, QSR, CPG and classified/commerce.

Marketer at heart, strategist in practice, passionate about everything brand and media. Lai San brings the client voice into agency world, and the perspective of agency to client discussions.

Firm believer of Marketing is both art and science, Lai San was the Regional Head of Marketing before assuming her current role of Regional Head of Digital Marketing Performance, managing the media practice for ADA Asia's SEA markets.