Digital and customer executives and a transformation adviser discuss how to lead internal digital transformation and build support for it across the company. Topics include research showing only 12 percent of digital transformations meet their goals and what successful ones do differently (such as agile planning), a new CDO’s first priorities, mapping the customer journey, winning cross-functional advocacy and resources, balancing long-term and short-term investment, and whether to combine the CDO and CTO roles.
MMA’s Great Debates
Change management: How to lead Internal Digital Transformation?
Digital and customer executives and a transformation adviser discuss how to lead internal digital transformation and build support for it across the company. Topics include research showing only 12 percent of digital transformations meet their goals and what successful ones do differently (such as agile planning), a new CDO’s first priorities, mapping the customer journey, winning cross-functional advocacy and resources, balancing long-term and short-term investment, and whether to combine the CDO and CTO roles.
