MMA Masterclasses: “Should we still be talking Mobile-First? Let’s discuss best practices for Mobile-Centric Marketing.” | MMA / Marketing + Media Alliance

MMA Masterclasses: “Should we still be talking Mobile-First? Let’s discuss best practices for Mobile-Centric Marketing.”

Sep 23, 2020 Global
Arne Kirchem Arne Kirchem Media Director DACH & NORDICS, Unilever Deutschland Holding GmbH
Sebastian Grebasch Sebastian Grebasch Mobile Growth Lead, Google
Aneta Nowobilska Aneta Nowobilska Chief Product Officer, Upday for Samsung
Jan Heumüller Jan Heumüller Managing Director DACH, Ogury
Niko Thielsch Niko Thielsch Head of Sales D-A-CH, adjust.com
Chris Babayode Chris Babayode Managing Director EMEA, MMA

We know that discussions continue about whether mobile is a channel or, well just mobile. It’s clear some marketers have moved to a mobile-first strategy given that’s where they’ll find their customers.

But even so, with the pace of change and speed to market (or lack of), we believe that there’s a need to understand how mobile mature your business is.

Be it your product (your website and/or app), your marketing, how you measure effectiveness and how you’re organised. These create new challenges and the need for new metrics.

In this masterclass our assembled industry leaders will outline these challenges and offer best practices to help you grow your business.