Customer Centricity: Focus on the Right Customers for Strategic Advantage

Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.

Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business

Framework Summary: Not all customers are created equal, so firms should account for (and leverage) these differences on order to achieve long-term growth most effectively.