Welcome and Introductions

Phan Bich Tam Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam MMA Global - APAC

Miranda Dimopoulos Regional CEO IAB SEA+India

Quiz: Who Wants To Be A Digital Extraordinaire?

With the world of digital becoming ever more complex, this interactive session will demystify fact from fiction from within the media ecosystem. This is your chance to be in the Hot Seat and test your knowledge with the added incentive of spot prizes and becoming a local celebrity.

Questions will include; the ABCs of programmatic, true or false terminology and Know Your Tech.  And yes, you can phone a friend.

Host:

Laura Greally Regional Vice President, Education and Industry Initiatives IAB SEA+India

Vietnam's Next Top Digital Model

Digital is key to any successful marketing strategy and brands need to create meaningful consumer connections to stay relevant and top of mind. In this fireside chat we hear from successful brands on what does digital marketing mean to them, where does it add value to their marketing mix and demystify where programmatic fits into their overall strategy.

Rose Huskey CEO, South East Asia Wavemaker

Avik Chatterjee Marketing Director Kimberly-Clark

Pimp My Mobile

We hear endlessly how Asia is mobile first but what does this really mean? Let’s take a glimpse into the crystal ball; using case studies and use cases to unpack mobile from across the region to understand what is going on under the hood of our most personal of devices.

Travis Teo Co-founder and Executive Director Adzymic

The Amazing Brand Safety Race

rand safety is a pressing issue for marketers, agencies, tech providers and publishers. With many considerations around viewability, ad fraud, ad blocking and more, we move beyond the buzzwords to uncover what strategies can be employed that make a real business impact as what you should be planning for no matter what.  Extra points for winning the Ad Blocking and Viewability stages.

Moderator:

Laura Quigley Senior Vice President, APAC Integral Ad Science

Panellists:

Juozas Petravičius Sales Manager South East Asia Adform

Oliver Woods Director of Digital & Social Strategy RED2 Digital

Trang Nguyen Country Head of Publisher Development MGID Vietnam Thang Nguyen Branch Director Zee Thu Nguyen Founder Ambient Digital Group Thanh Nguyen IAS Vietnam, Country Head Integral Ad Science Thuy Nguyen Partnership Director Kantar Media Vietnam Thong Nguyen Cofounder & CEO Dentsu Redder Thao Nguyen Head of Digital Products & Services VPBank Securities Tam Nguyen Head of Marketing & Communications KPMG Vietnam and Cambodia Tung Nguyen Creative Director Dsquare Thanh Nguyen Country Head IAS Vietnam Trang Nguyen Head of Business Development of Ads Business MoMo Tram Nguyen Country Director Vietnam/Laos/Cambodia Google Trang Nguyen Founder & Group CEO TSP Group TAM NGUYEN Head of Digital Marketing & Media Service Abbott Vietnam

Nikolay Danilov General Manager, Monetization Cốc Cốc

The Voice of Measurement

With a myriad of opportunities and options available to measure media and campaign success, this session dives deep into what frameworks and metrics are available and how to use them to deliver real business outcomes.  If this was a blind audition, this session helps decide who is worth turning your chair around for and who should be knocked out in the first round?

Sally Wu Research Director, Business & Audience Insights APAC BBC Global News Stephanie Wu Lead of Consulting IOOI

Chito Jusi Head of Media Kantar Singapore Kantar

Creativity Feud

That passive, captive audience that will absorb your long winded 30-second TV ad no longer exists. It’s a whole new ball game when it comes to creative work in a mobile context. What should marketers and creatives keep in mind when planning their next campaign? What works and what doesn’t, who’s doing it right?

Sam Pattison Managing Director SEA Teads

Programmatic Fear Factor

With more demands than ever being placed on the supply side of the programmatic ecosystem, there are many hurdles and opportunities to be considered. In this frank fireside chat, we look at what are the obstacles around programmatic adoption within the supply ecosystem and how publishers view inventory, pricing, technical set up and working with brands and agencies to deliver on campaigns and strategies.

Moderator:

Pedro Baliza Executive Vice President Marketing Fitness and Lifestyle Group

Panellists:

Katy Gallagher Senior Sales Director, APAC Sojern

Chris Clarke Senior Vice President, South East Asia and Taiwan Hello Health Group

Phil Townend Chief Commercial Officer, APAC Unruly

Breakout Session

Its time to unpack what was learnt with a deep dive breakout session facilitated by speakers from today’s sessions. Dive under the hood of topics brought up during the day and have all your questions answered in this interactive session.

Mastermind: The Digital Edition

We close the day with a panel of experts lined up to answer any final questions from the day. Make the most of this unique opportunity to interact with leading industry strategists to ensure that you walk away from the day with the ability to implement what was covered immediately in your role.

Laura Quigley Senior Vice President, APAC Integral Ad Science

Sam Pattison Managing Director SEA Teads

Chris Clarke Senior Vice President, South East Asia and Taiwan Hello Health Group

Oliver Woods Director of Digital & Social Strategy RED2 Digital

Closing Remarks

Phan Bich Tam Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam MMA Global - APAC

Miranda Dimopoulos Regional CEO IAB SEA+India