India: MELT 2019

India: MELT 2019

MMA is proud to partner with Zee Melt 2019 - a disruptive MarTech festival by Kyoorius at the convergence of advertising, media and marketing with a heightened focus on digital. MELT will have multiple sessions, expo’s, workshops, based on four pillars – Learning, Networking, Showcase and Celebration.

As a part of the learning pillar specific to mobile MMA will be the strategic partner to run the mobile track on 30th & 31st May to educate the industry on areas in mobile which are seen as disruptive and potent as well as marketer challenges associated with it . The key topics would be OTT, Video Advertising, Ad Fraud, Voice Marketing & MMA’s proprietary Cognition study.

30th May

Time

Session

11:20am - 12pm

MMA unveils Cognition Research
Find Out Why Your Brand Needs a First-Second Strategy

Presented by Rohit Dadwal (MD, MMA APAC) will be unveiling the Cognition Research at Melt on 30th May! Do not miss this session!

The MMA's groundbreaking Neuroscience Cognition Research shows the human brain processes mobile ads in less than one second. Find out more - and discover ways your brand can elicit a positive response in the blink of an eye. Check out the Executive Summary here.

Rohit Dadwal

CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific

MMA Global Asia Pacific

12pm - 12:40pm

Ad Fraud: BADvertising in the Digital World

Digital Ad Fraud is worse now than ever! Dealing with malicious fraudsters is a brand’s top priority & safeguarding their own brand image is becoming a challenge for Marketers. A recent MMA study revealed a 40% increase in ad fraud in 2019 leading to huge losses in marketing dollars spent! This session will throw light on how marketers can come together & reduce the impact of fraud as well as evaluate the effectiveness of better practices.

Moderator: Dhiraj Gupta CTO & Founder mFilterIt	Jahid Ahmed Sr. Vice President and Head of Digital Acquisition/Website/Content & Social Media Marketing HDFC Bank
	Manav Sethi Group CMO Eros Now

12:40pm - 1:20pm

Voice: ‘The Next Big Bet’

Voice based ad solutions for rural, multilingual & AI-based campaigns

This session will divulge into why voice marketing is important in India given it’ll become the world’s 1st voice driven internet market! Panellists from this session will emphasise on how should brands prepare themselves for this revolution, emergence of smart assistants, opportunities for advertisers & much more. Examples of how voice is being leveraged by leading brands will also be discussed.

Arpan Saha Head - Digital Reliance Nippon Asset Management	Charu Joshi Head of Business Development, Assistant & Smart-homes Google	Pankaj Singh Parihar Vice President & Head - Digital Marketing & Transformation Godrej Consumer Products Ltd
Moderator: Shamsuddin Jasani Ex-Group MD, Isobar South Asia Isobar India		Mohit Kapoor Group Alliances & Advertising Jio