June 6, 2013
Once referred to as innovative and daring, multi-channel marketing campaigns today are a fundamental part of almost every marketing plan and are essential to achieving marketing objectives. Why? The consumer of today is connected to endless amounts of information at all times - consumers spend an average of 144 minutes daily engaged on their mobile phones (eMarketer). This platform is the perfect intersection to reach your customers between the offline and online worlds; and the facts don't lie: a stunning 52% of consumers visit a retailer's website after receiving location-aware communications while 50% soon visit the store (eMarketer). As a marketer, it's essential to understand how to effectively grab the attention of your consumer in this media rich world to create a seamless experience for them to close the purchase cycle.
Learning Objectives:
• mCRM Fundamentals: How to Build Mobile Programs That Scale
• Best Practices to Increase Customer Engagement
• Multi-Channel Integration: Converting Interactions to Transactions to Lifelong Advocates
