It all started when McDonald’s in Singapore ran out of curry sauce and what was seemingly a harmless meme turned out to be the very spark that ignited Karl and Adrian’s love for all things content.
First starting SGAG in 2012, the pair pushed the ante of localised humour and turned their passion into a profession. Never in their wildest dreams would they have thought brands would pay to be made fun of.
They took that laughter across the causeway and kickstarted MGAG in 2015. And the joy continued to spread to the Philippines and Indonesia thereafter. They then established HEPMIL Media Group to house the respective content arms and to connect efforts across the region.
And their dreams continued to grow beyond just humour..
Ecosystem:
Agency
Member Type:
Parent