The Data Privacy Imperative: A Key Driver for Business Growth | MMA / Marketing + Media Alliance

The Data Privacy Imperative: A Key Driver for Business Growth

July 20, 2022

From the demise of 3rd party cookies and IDFA to the surge of data protection regulations around the world – e.g. GDPR, PDPA, PIPL, data privacy has become an imperative mission for marketers as we take a proactive approach to transform business growth. Let’s explore how brands have overcome the challenges of managing data privacy from upstream marketing to downstream customer relationship management including usage of robust first party data strategies.

(A Mediacorp and Association of Advertising & Marketing Singapore Collaboration)

Executive Speakers

Dhruv Menon, Digital Media Lead for Unilever APAC at Mindshare

Brian Gabriel Del Val, Programmatic Activation Lead, HP APJ

Gordon Ng, Lead, Audience Insights, Mediacorp

Host:

Dasheng Toh, Head, Commercial Planning and Industry Solutions, Mediacorp

 

To attend this webinar, Register here.