Wednesday, November 5, 2025
Registration & Networking
Welcoming Remarks
NEXT! In Perfect Sync: Where AI Ends and Emotion Begins
AI is revolutionizing marketing—but the real magic happens when it’s paired with empathy. This session explores how marketers and leaders can balance innovation and creativity with emotional intelligence, using AI to enhance (not replace) human connection. Discover how to build trust, lead with empathy, and create meaningful engagement in a tech-driven world.
NEXT! in One Customer, Many Touchpoints: Cracking the Omnichannel Code
Omnichannel isn’t about being present everywhere; it’s about maintaining consistency across various channels. This session delves into how strategic targeting, unified data, and creative storytelling can enable brands to seamlessly connect with customers across touchpoints, fostering trust, loyalty, and growth.
NEXT! In Connected, Conscious, Competitive: The New Era of Creativity
Brands are torn between existing processes and future disruption, whilst navigating a fast-moving landscape where consumer expectations are on the rise. Marketers have access to an incredible amount of data, with 80% seeing the rise of data and analytics as a significant boon to creative strategies. But how is technology, tools, internal targets, processes, time and resource impacting the creativity process?
And how does creativity transform the way brands connect, convert, and build trust in a competitive market?
NEXT! In Future-Ready: Building Skills & Talent for Tomorrow’s Marketing Teams
The marketing landscape is evolving fast—and so must our teams. This session dives into the must-have skills for modern marketers, from data fluency to creative storytelling, and explores how to attract, upskill, and retain talent across an ever-evolving industry with creativity at the heart. Learn how leading brands are rethinking capability-building to future-proof their people and stay ahead of change.
NEXT! in Human First, AI Fast: Reimagining Marketing with Purpose
In an age where AI is revolutionizing how we engage with consumers, speed and scale are no longer the endgame—relevance, empathy, and creativity are. This session explores how marketers in the MENA region can strike the right balance between automation and authenticity.
Drawing on real brand examples and market insights, Kerem Emre Akarlar will share how AI can enhance—not replace—the human touch in marketing. From generative content and predictive personalization to real-time business messaging and agentic AI, we’ll discuss how to design smarter, more emotionally intelligent customer experiences.
Whether you're just starting your AI journey or looking to scale your MarTech investments, this session will help you rethink how to use AI as your creative co-pilot—not your compass.
Closing Remarks
Become an MMA NEXT! CONFERENCE Riyadh November '25 partner today.
Fill out the form below to request more information:
or, contact:
Zeynep Albora
Commercial Operations and Marketing Manager, MENA
MMA Global
E: [email protected]