Tuesday, April 14, 2026
Registration, Business Networking, and Refreshments
Opening by Master of Ceremony (MC)
Welcome Remarks by MMA Indonesia Country Head and Board of Director
Opening Remarks by MMA Indonesia Board of Director
Session 1: Inclusive Marketing That Drives Real Business Impact
Purpose-driven campaigns often aim to raise awareness—but the most effective ones drive real change. In this session, discover how inclusive storytelling helped transform consumer perception, strengthen brand meaning, and deliver measurable commercial results. It’s a compelling example of how representation and performance can work hand in hand.
Session 2: From Brand Purpose to Real-World Intervention
Purpose-driven marketing often stops at messaging. This campaign went further—turning brand purpose into real behavioral change. By embedding safety interventions across a ride-hailing ecosystem, the campaign helped partygoers make safer decisions before, during, and after celebrations. The result: measurable behavior change, stronger brand trust, and business growth proving that purpose and performance can work together.
Session 3: Inside the Jury Room: How Excellence Is Defined at the SMARTIES
What truly separates a winning campaign from the rest? In this session, members of the 2025 SMARTIES Awards Main Jury reveal how they evaluate creativity, strategy, impact, and innovation across hundreds of entries. From common mistakes to the qualities that signal true marketing excellence, this session offers a rare behind-the-scenes perspective on how the industry’s most respected judges define work that deserves to win.
Session 4: Where Entertainment Meets Commerce
Today’s audiences expect brands to be part of their lifestyle—not interruptions to it. This session unpacks how a beauty brand integrated into streaming entertainment to create a value-driven experience that moved seamlessly from app to aisle. The result: stronger engagement, new customer data, and significant sales growth.
Session 5: Turning Everyday Moments into Intelligent Customer Journeys
Great CRM starts with understanding real human behavior. This Best in Show campaign demonstrates how AI can transform simple daily actions into meaningful brand interactions. By converting a common parenting behavior into an intelligent data and engagement trigger, the brand created a personalized ecosystem that drove high-intent leads, repeat engagement, and scalable CRM innovation.
