MMA’s Coalition of AI Personalization (CAP) has conducted 17 groundbreaking experiments to quantify the true value of AI in personalization and its direct impact on marketing performance and shareholder value. These studies reveal how AI-driven personalization enhances engagement, boosts conversions, and maximizes ROI. This session will provide exclusive insights into real-world applications of AI in marketing, showcasing data-backed strategies and the latest advancements in AI Personalization Technology that are transforming brand-consumer interactions at scale. Don't miss the opportunity to explore how AI is reshaping the future of marketing performance with measurable results.
SMARTIES Unplugged explores 2024 award-winning campaigns. During this session you will hear from last year's gold winners sharing a case study of their award-winning campaign. This behind-the-scenes session will share an example of an innovative marketing campaign that captured attention, demonstrated creativity and delivered measurable results, making a direct impact on the business.
AI technology is moving at lightning speed, most companies are using it, from experiments to scaling. In this panel, we want to hear from the platforms shaping AI in marketing and get their views on how AI is being used esp. for content, creative and personalization. What works and which challenges remain?
