Thursday, December 3, 2026
Registration for Modern Marketing Reckoner Report Launch 2026
Opening of Media Gathering by Master of Ceremony (MC)
Opening Speech and Introduction of Marketing + Media Alliance Indonesia (MMA Indonesia)
Session I - When AI Innovation Finds Its Place In Everyday Life | Include Question & Answer Session
AI and new digital innovation create business value when they solve real consumer problems at the moments that matter, from everyday financial needs to decisions about family health. This session explores how brands can move past feature-led launches toward propositions that build trust, drive adoption, and create long-term loyalty, plus what brand leaders should prioritize when deciding where to invest in innovation.
Session II - Which New Channels Actually Grow The Business? | Include Question & Answer Session
Retail media is evolving beyond e-commerce, extending into offline touchpoints where audiences are fully attentive and close to the purchase decision. For brands, this opens new opportunities to connect media directly to sales. It also demands stronger measurement discipline, since conversion does not automatically mean business growth. This session explores how brand leaders can evaluate new channels honestly, redefine what real growth looks like, and allocate budget to channels that deliver proven incremental impact.
10:45 AM to 11:15 AM: Session III - Building A Category With Creators People Really Listen To | Include Question & Answer Session
Creators have become one of the main drivers of demand, especially when building new categories that require consumer education and trust. Yet large creator marketing investments are often measured by reach alone, even though reach and attention are two different things. This session explores how brand leaders can turn creators into a category growth engine, select creators based on verified attention, and make sure every rupiah spent delivers real business impact.
Key Takeaways Modern Marketing Reckoner 2026-2027 Industry Report
The Modern Marketing Reckoner 2026–2027 examines how leadership, technology, and consumer expectations are reshaping marketing’s contribution to business growth in Indonesia. This session distills key insights on three core scopes:
- AI, Innovation & Future Trends
- Data, Measurement & Commerce
- Brand Building, Creativity & Social Commerce
These priorities guide business impact, decision-making, strengthen consumer trust, and help marketing leaders deliver measurable development.