Agentic AI Advertising Initiative (A³) | MMA / Marketing + Media Alliance
MMA Research

Agentic AI Advertising Initiative (A³)

It is inevitable that all ads will be created by machines, and placed by machines. Join our Agentic AI Advertising Lab to explore AI-driven creativity and performance in advertising.

NEVER-BEFORE-SEEN INITIATIVE

Can We Produce a FULL Video Ad Using Agentic AI? We Tried to Do Just That.

AI is about to completely remake marketing and advertising. MMA and Monks have partnered with two marketers to see if they could fully produce video ads using just Agentic AI. This experiment will help you understand the current state, and opportunity of Agentic AI.

You’ll judge for yourself the outcome! Sign up to hear when results are published.

Join our Agentic AI Advertising Lab - Agentic AI Advertising Initiative (A3)

 YES. Please keep me updated when MMA announces new research and webinars on this topic.