10 Big Things MMA Solution Provider Members Get in 2026
How platforms, adtech/martech, consultancies, data companies, and strategic services firms use MMA to grow the market, shape standards, and deepen enterprise relationships.
Executive Summary
The Marketing + Media Alliance exists for one purpose: to make marketing more valuable, more credible, and more defensible. As a global non-profit led by CMOs, MMA operates without commercial bias, influence, or consultancy agenda.
For marketing solution providers, this mission is not peripheral to your business—it is foundational. MMA is one of the only trade associations that truly respects the solution provider role as essential to strengthening marketing's impact.
Marketing is a trillion-dollar global economy currently in its most disruptive period. In this environment, the market will not grow simply because technology improves. It grows when marketing becomes more trusted, more accountable, and more impactful on the bottom line.
The following ten priorities outline the concrete value solution provider members gain in 2026: access to senior marketers, research collaboration opportunities, global platforms for thought leadership, participation in the coalitions shaping the future, and a credible way to help grow the marketing economy itself.
The Future Belongs to Those Who Shape It
MMA gives solution providers credibility, senior marketer relationships, and a platform to co-create the standards and proof that will define modern marketing—while helping grow the total marketing economy. If you're selling into marketing and you're not here, you're letting other people define what "good marketing" is.
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