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Build Winning SMARTIES Case Studies

Released: 
July, 2021
Region: 
APAC, India

Changing Marketing Dynamics in a Data Driven World

July 6, 2021
Member Company: 
Hindustan Unilever Limited

1.0 The FMCG Value Creation Model

Article

Thought Leadership

Executive Summary: Modern Marketers Guide to Connected Consumer Journeys

Ever-evolving consumer demands are forcing sellers to fundamentally rethink how they go to market — from the customers, they target to the channels they sell-through.

Released: 
May, 2021
Region: 
APAC, India
Data, identity and privacy

Modern Marketers Guide to MarTech Maturity

The Modern Marketers Guide to MarTech Maturity is an initiative by the MMA India AMMP community represented by the MarTech council.

It's the only industry Playbook to showcase MarTech maturity across different organizations and sectors with complete guidance on choosing and utilizing MarTech stacks effectively.

What makes this MarTech Playbook unique:

Released: 
May, 2021
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines, Perspectives
Region: 
APAC, India

MakeMyTrip (India) Limited

The Trade Desk (India)

The UK Trade Desk Ltd. (India)

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