Thursday, November 12, 2026
Registration and Welcome Networking
Welcome and Cambodia Market Context
The Next Growth Consumer: Building Brands Beyond the Capital
Cambodia's next wave of growth will come from consumers outside Phnom Penh. The keynote should show how an international brand combines national reach, local relevance, affordability, distribution, and cultural insight without weakening brand consistency.
Social Commerce Is Commerce: From Discovery to Payment
Social platforms already shape discovery, creator influence, purchase, and payment. This keynote should explain how brands connect content, creators, commerce, and Cambodia's mobile wallet behavior while protecting pricing, brand equity, consumer data, and trust.
C-Suite Panel: Beyond Phnom Penh: How Brands Can Win the Whole Cambodian Market
A C-level discussion on reaching consumers across provinces through relevant creative, stronger distribution, modern connectivity, and better local insight. The panel should address how national scale changes media, channel, and partnership decisions.
Networking Break
AI That Grows the Business: Personalization, Creativity and Measurement
The keynote should move AI from experimentation to practical business value. It should cover how marketers improve creative development, consumer relevance, media productivity, and measurement while keeping people accountable for brand safety and responsible use.
C-Suite Panel: The C-Suite Marketing Mandate: Growth, Trust and Accountability
A board-level discussion on what CEOs now expect from marketing. The panel should address profitable growth, brand investment, measurement standards, responsible AI, creator governance, commerce accountability, and the capabilities Cambodia needs to compete regionally.
Trust as a Growth Strategy in the Creator and Commerce Era
Fast commerce growth will only last if consumers trust the message, the creator, the product claim, the payment, and the delivery experience. The keynote should show how a major advertiser builds governance without slowing innovation.