With more than 10 years of experience in brand management, marketing, and corporate affairs, Socheata has extensive experience in Cambodia’s financial services industry, spanning both banking and life insurance.
Currently, Socheata Sou is the Head of Marketing at J Trust Royal Bank, where she leads comprehensive marketing strategies across digital and traditional channels, including branding, campaigns, corporate communications, and sponsorships. Among her notable achievements are the introduction of a Brand Ambassador to the banking industry and the launch of the Bank Mascot as part of the Bank’s branding strategy.
With extensive experience in marketing and branding, Socheata is passionate about leveraging digital connectivity and consumer insights to create meaningful customer experiences, strengthen brand relationships, and drive sustainable business growth. She believes in redefining marketing as a core commercial engine that delivers measurable business impact and long-term customer value.
Previously, Socheata served as Head of Brand and Communications at Maybank Cambodia, where she oversaw the Bank’s full-funnel marketing, branding, and community agenda, delivering impactful marketing campaigns, product launches, and sustainable CSR initiatives. She also served as an Event Manager at AIA Cambodia Life Insurance, where she was the inception team of AIA brand launch in the Cambodian market.
