Beyond the Click: From short-term intent to long-term Business Growth
AI is making marketing faster. The watch-out for CMOs is to ensure this speed is helping brands grow. Bringing together Pinterest’s perspective on inspiration, intent and real-world action with Analytic Partners’ evidence on what drives long-term business growth, this conversation explores what meaningful outcomes look like and how to measure them.
Leveraging Analytic Partners' data from “The Multiplier Effect” and Pinterest’s “Design the Exit” lens, Maren Seitz and Lucas Brinkmann will discuss how brands can help people take the next step, balance immediate performance with long-term brand investment, and use AI without losing the human judgment that guides better marketing decisions. Moderated by MMA.
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This is an invitation-only event; your participation details will be shared with you within the upcoming week.
