The MMA Mobile Programmatic Video Guide: Navigating a Growing, Complex, Media Marketplace | MMA / Marketing + Media Alliance

The MMA Mobile Programmatic Video Guide: Navigating a Growing, Complex, Media Marketplace

What are the differences between in-app and mobile web ad inventory? How can creative formats be leveraged to make the most of the mobile environment? And how might video playback experiences in mobile affect KPIs?

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Released: 
Marzo, 2019