Thursday, November 5, 2026
Delegates Registration, Business Networking, And Refreshments
Opening By Master Of Ceremony
Welcoming Remarks By MMA Indonesia Country Head & Board Of Director
Welcoming Remarks By MMA Indonesia Chairman & Board Of Director
Welcoming Remarks By Honourable Chief Guest
The Age Of Opinion In Marketing Is Ending
For decades, marketing decisions were shaped by opinions, instinct & experience — that era is over. A provocative examination of how data intelligence, behavioral science, and predictive analytics are replacing gut-feel with evidence-based decision-making that delivers consistent, scalable results. The shift from opinion-led to insight-led marketing isn't just a methodology change — it's a fundamental rewiring of how marketing leadership creates and defends value.
Indonesia's Next Growth Curve: Aligning Marketing and Finance
Indonesia's next phase of growth demands a new conversation between two functions that have operated in silos for too long — marketing and finance. A strategic examination of how forward-thinking leaders are bridging the gap between brand investment and financial accountability, creating alignment that drives smarter resource allocation, stronger business cases, and faster growth decisions. When marketing speaks the language of finance and finance understands the value of brand, organizations unlock a powerful competitive advantage that compounds over time.
Redefining Moments Create Brand Power
The most enduring brands aren't built through consistency alone — they're forged in the defining moments that crystallize who they are and what they stand for. A compelling exploration of how marketing leaders are intentionally architecting brand-defining experiences that create lasting emotional imprints, deepen customer loyalty, and elevate market positioning. In a crowded landscape where attention is fleeting, a single defining moment can shift perception, ignite advocacy, and cement a brand's place in culture.
How Data Solves The Blind Spot Problem And Transforms Marketing Outcomes
Every marketing decision made without the right data is a decision made in the dark — and the cost of blind spots has never been higher. A sharp exploration of how forward-thinking leaders are leveraging data intelligence to eliminate guesswork, uncover hidden opportunities, and drive marketing outcomes that directly impact business performance. From fragmented signals to unified insight, the organizations closing the blind spot gap are the ones making faster, smarter, and more confident decisions.
The Power Of Human Storytelling In A World Hungry For Meaning
In an age of algorithmic content and AI-generated noise, the most radical thing a brand can do is tell a genuinely human story. A profound exploration of how marketing leaders are harnessing the timeless power of human narrative to cut through digital clutter, forge emotional connections, and build brand meaning that no technology can replicate. When storytelling is rooted in authentic human experience, it doesn't just communicate — it moves people, shifts perception, and creates the kind of lasting brand resonance that drives both loyalty and growth.
Lunch & Business Networking
Welcoming Remarks By Honourable Chief Guest
Laws Of Growth Awareness
Sustainable growth doesn't happen by chance — it follows principles that the most successful marketing leaders understand, apply, and build their organizations around. A definitive exploration of the fundamental laws governing brand growth, market penetration, and leadership effectiveness in an era where awareness is the first battleground and purpose is the ultimate differentiator. The leaders who scale with intention are those who treat growth not as a target but as a discipline — one governed by insight, consistency, and bold decision-making.
Creators Helping Brands Earn Their Place In The Local Culture
Global brands don't become locally loved by accident — they earn it through authentic voices that communities already trust. A compelling look at how marketing leaders are partnering with creators to bridge the gap between brand ambition and cultural relevance, turning local insight into meaningful market presence. In a world where consumers reject interruption but embrace recommendation, creators are the most credible path to genuine cultural belonging
Communicate With Mastery
The most visionary strategy means nothing if it can't be communicated with clarity, conviction, and impact. A powerful exploration of how the world's most effective leaders use masterful communication to align organizations, inspire action, and build the trust that turns vision into results. In an era of information overload and shrinking attention spans, the ability to cut through noise and land a message with precision is the leadership skill that separates the good from the truly influential.
Powering The Future Of Valuable Connection
The future of marketing influence isn't built on reach alone — it's built on the quality of connections that creators, influencers, and affiliates forge between brands and the communities that trust them. A forward-looking exploration of how marketing leaders are reimagining their social ecosystems to prioritize authentic engagement, purposeful partnerships, and measurable value exchange over vanity metrics. As the lines between content, commerce, and community continue to blur, the organizations that invest in meaningful connection will be the ones that convert influence into lasting brand equity.
Making Innovation Meaningful To The C-Suite
Innovation earns its seat at the C-Suite table only when it speaks the language of business impact — growth, efficiency, and competitive advantage. A incisive look at how marketing leaders are translating transformative ideas into boardroom-ready strategies that drive organizational commitment and investment. The gap between innovation as a concept and innovation as a value creator is closed by leaders who connect bold thinking to measurable outcomes
AI And The Customer Journey: What’s Changing, And Who’s Ready
AI is fundamentally rewriting the customer journey — from the first touchpoint to post-purchase loyalty — and the pace of change is outrunning most marketing playbooks. A critical examination of how forward-thinking leaders are deploying AI to anticipate customer needs, personalize at scale, and create seamless experiences that convert and retain. The organizations pulling ahead aren't just using AI — they're redesigning their entire customer strategy around it.
Why Operating Model Matters For Marketing To Succeed
The most brilliant marketing strategy will fail without the operating model to execute it — structure, process, and capability are the invisible architecture behind every high-performing marketing organization. A critical examination of how marketing leaders are realigning their operating models to remove friction, accelerate decision-making, and unlock the full potential of their teams and technology investments. In a data-driven era, the way marketing is organized and resourced is just as strategic as the campaigns it produces.
Building Real Intelligence With AI
Adopting AI is easy — building real intelligence from it requires strategy, infrastructure, and a clear understanding of what you're trying to achieve. A rigorous exploration of how marketing leaders are moving beyond AI experimentation to construct genuine intelligence capabilities that inform decisions, automate complexity, and create sustainable competitive advantage. The organizations pulling ahead aren't chasing the latest AI trend — they're architecting systems where machine intelligence amplifies human judgment at every level.
No Safe Channels: The Strategic Reset Of The Digital Shopping Journey
The digital shopping journey has been disrupted beyond recognition — no channel is guaranteed, no platform is permanent, and no strategy is safe from obsolescence. A bold examination of how marketing leaders are rethinking their entire commerce approach in response to shifting consumer behaviors, fragmented touchpoints, and an increasingly unpredictable digital retail landscape. The leaders who thrive are those who treat disruption not as a threat but as the strategic signal to reset, innovate, and diversify.