Please check back soon for the 2026 agenda.
Tuesday, June 23, 2026
Open for Checkin
Opening Remarks
Proof Over Opinion: What Vietnam's Marketing Leaders Can Actually Defend
Globally, the conversation has shifted from opinion-led marketing to evidence-led growth — repeatable, financially defensible frameworks validated across brands. For Vietnam's CEOs and CMOs, the question is sharper: in a market moving faster than measurement infrastructure, what can you actually prove? This session explores how local leaders separate signal from noise, build a body of evidence boards trust, and move beyond case-study storytelling to defensible cause-and-effect."
Where Are You on the AI Maturity Curve?
AI adoption in Vietnam is uneven — some brands are running production-grade personalisation, most are still piloting. This session benchmarks where Vietnamese organisations actually sit on the commercial analytics and AI maturity curve, and what it takes to evolve capabilities that earn C-suite trust, drive adoption, and create measurable value. The focus is on the next step from where you are, not the destination someone else reached."
Helping Enterprises and Local Businesses Grow by Leveraging Commerce Media Platforms
CEO Talk: How We Spend and What We Say
A cross-industry view of advertising in 2026: what brands are saying in their ads, how layered the messages are, and how much creative they’re producing. Built on five years of MediaRadar data across ten industries. A benchmark for CMOs to ask: am I aligned with my category, or breaking from it on purpose?
AI and the Customer Journey: What’s Changing, and Who’s Ready
Customers now use AI to research, compare, and decide, often before they ever reach your site, and most of it never shows up in your analytics. Drawing on behavioral data across enterprise brands and a survey of senior marketers, it shows how the journey is actually changing, what marketers are doing to keep up, and whether they’re ready.
From Silos to Systems: How AI Transforms Campaign Performance
What happens when creative, media, and optimization no longer operate in silos? As AI connects these functions into a single stream of intelligence, a new model for campaign execution and optimization is emerging. This session explores how AI transforms campaign performance - and why that shift is reshaping modern marketing.
From AI Hype to AI Context: The Next Era of Media & Advertising
Agentic AI is accelerating across media and advertising - but the real advantage comes from contextual understanding beneath it. This session explores how connecting content signals, ad creatives, viewer behavior, and metadata creates purposeful AI, enabling privacy-first relevance and driving measurable business outcomes across the media ecosystem.
AI Won’t Build Your Brand. Strategy Will
Brands must now speak to two audiences: people and agentic systems. One responds to creativity, emotion, and cultural relevance; the other to structure, authority, and signal. For CMOs, this convergence demands strategic choices that define growth, differentiation, and brand value. This session clarifies the decisions that matter most.
