Sunday, July 24, 2022
Global Board Meeting
Cocktail Hour
In Partnership With:
Welcome Remarks
Future of the Industry
In her opening remarks, Julie Saxon will share her insight on what’s next for the media and marketing industry, what brands should be prioritizing now to prepare for the changes ahead, and her views on the most exciting opportunities on the horizon.
Dinner
In Partnership With:
Welcome from MMA
What we mean when we talk about architecting the future of marketing
In his opening remarks, our CEO Greg Stuart will discuss the factors behind what he sees as an existential crisis facing marketers today. From the rapid changes in how humans consume media, to the increased expectations on companies to take the lead around societal issues, transformation is both ominpresent and relentless. Therefore, the MMA's mission to architect the future of markeitng has never been more important. What does that mean? You'll have to join us to hear it firsthand from Greg.
Inspirational Keynote
After Party
Monday, July 25, 2022
Yoga
*Family, Partners and Friends Welcome to Join
Morning Insights Breakfast
The Great Relationships Reset: How the Demand for Deeper Human Connection Could Shape the Future of the Internet
A stark new reality is reversing a decades-long trend: people are shifting their energy away from maintaining a wide array of casual connections to cultivating a smaller circle of the people who matter most. A new report from Meta Foresight revealed that 72% of people said the pandemic caused them to reprioritize their closest friends. Hear Tom Brown, VP, Brand Management Group at Meta discuss the importance of this profound mindset- shift, what it means for leaders today and how they can apply foresight to sharpen long-term brand and business strategy.
In Partnership With:
Welcome from MMA Global Chair
Welcome from MMA
Making an impact
Our CMO Greg Stuart will be back to set the vision for Day 2 of the Summit as he discusses the MMA's role in covering a diverse and wide-ranging number of topics that matter to marketers in every industry.
Opening Keynote
Lessons from the C-suite: The Journey from CMO to CEO
As the marketing function becomes more strategic and technology driven to properly serve today's consumers, very few CMOs make the leap to CEO. In this session, Peter McGuinness, CEO of Impossible Foods will talk about how he made the transition to CEO, share his thoughts on the skillsets needed to succeed, and advice for the next generation of marketers to assume greater leadership and responsibility for growth.
Session 2
Leadership in Times of Crisis
As the 2nd most relevant brand worldwide, according to the 2021 Prophet Brand Relevance Index®, Peloton has seen its share of successes and challenges play out on the public stage. Join Peloton’s SVP, Head of Global Marketing & Communications, Dara Treseder as she candidly shares lessons learned about protecting its brand and reputation in real time. From finding the harmony between speed and precision to managing the brand in times of crisis to knowing which voices to amplify to carry on the narrative, this session will provide valuable lessons any leader can learn from.
Session 3
CMO Roundtables on Growth: How do we leverage creativity in the age of digital and AI?
Ask CMOs their #1 priority, and it more than likely comes down to one word: Growth. But how does marketing contribute to overall growth?Through the CMO Roundtable Series, MMA Global has brought together leading CMOs to discuss and debate five key areas which have a direct role in achieving true marketing growth. This session will focus on creative as a key driver to growth and debate how marketers should leverage creativity in the age of digital and AI.
Networking Break
Take some time to move around and catch up with other attendees, get refreshments, or take a mental break
Interstitial
Outcomes Based Marketing (OBM2) - A New Science for Media Planning and Driving Brand Growth
Marketers are under a false impression that a broad reach media plan is the best way to drive incremental sales and long-term growth. However, a foundational study by the MMA proves this wrong and provides marketers with a new growth model. Hear Amardeep Kahlon, VP & GM from Reckitt share how it is bringing this research to life and testing out the strategy within its organization, and preliminary insights from the pilot test.
Session 4
From the Carina Nebula to the French Riviera: Make it Matter
Today’s leaders need to focus their limited resources on the innovation that matters most. And whether you’re a CEO or a CMO, addressing the bias embedded in digital advertising technology is a challenge that requires immediate attention. In this session, Sheri Bachstein, CEO of The Weather Company and GM of IBM Watson Advertising, will give a unique look under the hood at the innovation driving an industry-leading initiative to develop open source solutions that mitigate bias in advertising. Attendees will walk away with an understanding of how the industry is responding, what their peers are doing to drive change, and how they can join the movement to leave a meaningful mark on the marketing industry.
In Partnership With:
Session 5
The Anatomy of the Winning Marketing Organization
Leaders today know how to turn modern marketing practices into new opportunities for value creation and financial impact. But in addition to its possibilities, the management of modern marketing is filled with operating effectiveness challenges. During this session Rebecca Messina, former CMO of Uber and Dr. Neil Morgan, Chaired Professor of Marketing at Indiana University, will share insights from their on-going research into the leadership of Winning Marketing Organizations. They will present findings about the root causes of operating effectiveness challenges experienced today and describe evidence-based actions that leaders can take to position their marketing organizations for success.
Interstitial
Brand as Performance (BaP): Marketing's Ongoing Debate
The MMA has spent over a year developing the world's only methodology to understand the impact of branding on long term sales performance. In this interstitial, Andrea Brimmer, Chief Marketing and Public Relations Officer at Ally Financial Inc. will talk about how Ally Bank is working with the MMA to quantify the long-term impact of brand as performance in testing out key aspects of marketing growth, and what it hopes to learn from this ongoing research.
Networking Lunch
In Partnership With:
Deep Dives
How to Make Clean Rooms Work for You
The advertising ecosystem is rife with disruption, and it’s becoming increasingly difficult to effectively identify and reach the right consumers in a privacy-forward way. Many are leaning into Clean Rooms and other privacy-enhancing technologies to address these changes. But how do you go from simply experimenting to extracting value? Join Michael Schoen, GM, Marketing Solutions at Neustar, a TransUnion Company, to learn how to adapt and be on the forefront of innovations in data strategy and advanced analytics to thrive in a post-ID marketing world.
In Partnership With:
Revolutionizing Customer Experience through Conversational Messaging
The mobile channel allows brands to reach customers anytime, anywhere on their most personal device. This privileged access, combined with a clever mix of data and AI, presents a powerful toolset to marketers today. This session will explore an exciting paradigm shift taking place in marketing – the evolution of one-way, broadcast direct marketing into personal, 1:1, instant conversational experiences – and reveal best-in-breed examples and astounding results of conversational marketing.
In Partnership With:
Personal Data Should Remain Personal: Why Contextual is Key for the Future of Digital Environments
Cookies have begun to crumble, and CMOs are eagerly looking for privacy-forward solutions that will allow for digital advertising campaigns to reach the right audiences without sacrificing creativity or privacy. Contextual advertising draws on nuanced AI that places ads with compatible content in real time—a critical quality for our future digital ecosystem. In this Deep Dive session, GumGum CEO Phil Schraeder will discuss how creativity and context are key in future proofing your tech to develop privacy-forward, captivating, and high-impact creative ads that will be crucial as new and innovative technologies like Web 3.0, In-Game, and metaverse continue to evolve.
In Partnership With:
Deep Dives
How to Market Successfully in a Digital-first Era
In a digital-first era, marketers are struggling to keep up with consumers' changing media habits while consumers are more skeptical about brands and what they say and do. Join Jamie Moldafsky, Chief Marketing and Communications Officer at Nielsen, for some insight about how marketers today need a complete understanding of the consumer, the audience and what's happening in the industry in order to deliver on what consumers want.
In Partnership With:
The Future of TV Commerce: Creating Better Shoppable Experiences for the TV Screen
It’s no secret the way we consume content has shifted, and a marketer’s approach needs to follow. Marketers must capture the attention of ‘the right’ customers, drive them to purchase, and have a framework to measure the customer’s journey. This session explores taking shoppable experiences to the next level - creating a simple path to purchase for consumers and closing the loop on full-funnel attribution for your brand – all with a few clicks of your remote.
In Partnership With:
Marketing in a Cookieless & ID-Independent World: Moving from the ‘Who’ to the ‘When’ & ‘Where’
From Apple’s IDFA to third-party cookies, the marketing and advertising industry is undergoing considerable shifts that are impacting marketers’ traditional strategies and tactics. Join InMarket’s CEO Todd Morris for a deep-dive discussion on the impact of these changes on the industry, and how moving towards an ID-independent world enables marketers to make connections that are clearer, more actionable, and more influential to shoppers. Learn how marketers can move beyond the ‘who’, to connect to the ‘when’ and the ‘where’.
In Partnership With:
Catch Up Break
Take the opportunity to catch up on emails, play some games in the MMA lounge, hang out with family or network and do some business.
First bus to Ram's Gate Winery will depart at 5:30pm.
Cocktails & Dinner
In Partnership With:
After Party
In Partnership With:
Tuesday, July 26, 2022
Yoga
*Family, Partners and Friends Welcome to Join
Morning Insights Breakfast
In Partnership With:
Adapt, Don’t React: Navigating Recession
With economic turmoil, businesses must leverage data, analytics and insights to find opportunities and mitigate losses. Marketing budgets are at risk as brands are forced to economize. Nancy Smith, President and CEO of Analytic Partners will share ROI Genome intelligence to support brands with insights and strategies to not only survive but thrive.
Special Guest Speaker
Fireside Chat with Twitter's CEO Parag Agrawal
It’s hardly a secret to say no brand has been through more challenging and exciting times in 2022 than Twitter. Yet through all of it, Parag has kept his team motivated while continuing to aggressively advance business goals around growth, safety on the platform, and innovation with consumer product and social commerce.
MMA Welcome
Session 1
Marketing in the Metaverse: Driving Innovation through Immersive Experiences
As an early metaverse leader, Roblox is ushering in a new category of human co-experiences together with its millions of creators. In this fireside chat, Roblox’s Chief Marketing & People Officer, Barbara Messing and MMA CEO Greg Stuart will discuss how the platform provides value to consumers and creators building positive and civil shared experiences, the opportunity for brands to innovate and what the future holds for the metaverse.
Session 2
How a 153-year-old Brand Used an NFT to Appeal to New Consumers
Learn more about how an iconic brand that is in millions of households continues to reinvent itself using cutting-edge mediums like NFTs to modernize itself to its consumers. Linda Lee, Chief Marketing Officer of Campbell’s Meals & Beverages, will walk through how and why Campbell’s launched an NFT, the marketing team’s lessons learned, as well as what the future role for NFTs and brands.
Industry Announcement
Session 3
Your Growth Is Slowing, And It's Not Just Because Of The Economy
An economic winter is coming. Crypto winter is here. It seems that everywhere we look, challenges just keep piling up. But it's not just what we can't control that is slowing your growth - there are several things you might be overlooking or deprioritizing that are detrimental to your growth.In this session, AppsFlyer's SVP of Sales and Bloomberg's Global Head of Performance Marketing and Media, will answer these burning questions and more - is there a way to embrace privacy without slowing growth? What new channels are worth exploring to lower acquisition costs? Is there a different way to decipher insights from our measurement platforms, given that this winter's coming?
In Partnership With:
Networking Break
Take some time to move around and catch up with other attendees, get refreshments, or take a mental break
Session 4
The Role of CDOs
The first project to launch out of the MMA CDO Board, this panel discussion will revolve around the research the MMA and Oxford University have done to define the role and success dynamics of the chief digital officer and share some of the insights and learnings from the research.
Session 6
What Will Web3 Look Like?
How will NFTs, blockchain, Web3, and the metaverse impact the marketing industry? What will consumers expect? How will advertisers, marketers, and media companies adapt? Shelly Palmer will offer his perspective on quickly evolving trends including AI, 5G, consumer tech, decentralized finance (DeFi), Web3, crypto, NFTs, and other technologies that are reshaping our world.
Grab-and-Go Lunch
Afternoon Activities
Wine Tasting - Departs hotel at 1:30pm
In Partnership With:
Chardonnay Golf Club - Departs Hotel at 1pm
In Partnership With:
Safari West - Departs hotel at 1:00pm
Become a CEO & CMO Summit 2022 partner today.
Fill out the form below to download the prospectus:
or, contact:
Andrew Somer
SVP Membership and Summit Partnerships
MMA Global
M: +1 646.717.2559
E: [email protected]