April 25, 2008
PEPSI EMOTICONS (Aerodeon Turkey)
Brand: Pepsi
Agency: Aerodeon Turkey
Duration: 01.01.2008 – 31.03.2008
GOAL: The goal of the campaign was to encourage consumers to express their emotions by Pepsi Emoticons.
SOLUTION: Participants were asked to text the unique codes under the Pepsi lids and pulling tabs to Turkcell 3323 or enter the code on the campaign web site www.duygularinigoster.com. The killer application of the campaign was the prize opportunities it presented. During the campaign, the first participant of every hour, between 12pm and 20 pm, won an iPod Touch. The other effective instant win prize of the campaign were Turkcell credits/air time. Besides all of these prizes, various of mobile games and wallpapers were developed for the campaign.
In order to strengthen the campaign in each level, various B2B mobile campaigns were executed at the same time. Also, lots of text &win campaigns were executed at the retail stores for end consumers.
RESULT: Participation to the campaign reached far beyond expectations with almost 8.5 million participation which has never been reached before in a text&win campaign in Turkey.
