October 12, 2007
2D Code Technology Creates Europe’s 1st Interactive Transit Station )Scanbuy)
Background:
Régie Autonome Transports Parisiens )known as RATP) is the major transit operator in the metropolitan area of Paris. In an effort to provide and easier and improved travel experience, it asked the consulting firm faberNovel to recommend new ways to modernize its bus and rail service.
Solution:
To modernize RATP’s service, faberNovel recommended the creation of a completely interactive transit station in Paris which would quickly deliver up to the minute scheduling information to the commuters’ mobile phone. They chose to use 2D barcodes as the mechanism to deliver this information, along with GPS locaters attached to each bus that went in and out of the station. Scanbuy, Inc. of New York was asked to provide their EZcode technology and make their ScanLife software available for download. The codes would be posted throughout the station with a full array of services for RATP’s customers including real time scheduling, area maps, and general information provided on a dedicated WAP site.
Goals:
RATP felt the personal interactivity of the 2D barcodes was perfect for their urban commuters, and agreed to use the technology for a trial period in one of their stations. They hoped their customers would find the technology easy and satisfying to use. They also wanted to be seen by the public and press as innovative in a modernized world.
The Result:
While the program has been in market for just a few months, the results have been better than expected. Over 700 downloads of the application have been prompted from this program with over 2,000 unique scans from the one station. Qualitative consumer reaction to the technology has been very positive. RATP has received extensive media coverage that has included over 20 stories on local TV, newspaper and the internet )see www.01net.com/editorial/351281/l-indicateur-horaire-sur-mobile-teste). All of this has lead to a planned expansion of the technology to other stations around Paris in the coming months.
About Scanbuy, Inc.
Scanbuy )www.scanbuy.com) is the leading global provider of mobile marketing solutions that use the camera phone as the link between the physical world and the digital world. Scanbuy’s 2D barcode capture technology is revolutionizing the way media companies, marketers, handset manufacturers and carriers around the world provide information and services to consumers on their mobile phones. Founded in 2000, Scanbuy has a strong and growing intellectual property base and was highlighted as a Fortune’s 25 breakout company and honored as one of Red Herring’s 100 most innovative companies.
