Call for Content

CALL FOR PAPERS

Contribute An Article - IJMM Call-for-papers
Academics, students and industry professionals are welcome to submit articles to be considered for publication in the IJMM. Contributed papers may be academic or editorial in nature.

International Journal of Mobile Marketing  

 
Call-for-papers

 There is scant qualitative and empirical evidence to formulate an authoritative definition of mobile marketing and its key enables. In order to address this void and provide a forum to expand the available body of knowledge on the subject of mobile marketing the MMA calls upon academics, students and industry professionals to submit articles to be considered for publication in the IJMM. The following discusses the importance of these articles and details the IJMM submission guidelines.

Future Publication Dates Article Submission Deadlines*

June

 March 15th
December September 15th
*Articles may be submitted for consideration to the MMA IJMM at any time; however, they must be received by the Submission Deadline to be considered for a particular release.
 
Research Agenda--Sample Topics to Consider

The use of the mobile channel for marketing, i.e. mobile marketing, is a growing worldwide phenomenon. Commercial mobile marketing initiatives began in 1997 and published research on the topic first appeared in 2001. Since then, the field of mobile marketing has drawn the attention of academics, students, and industry professionals. Leading industry brands are committing anywhere from 10 to 25 percent of their near-term marketing budgets to interactive digital media--including mobile. Technology companies throughout the world are investing heavily in the creation of mobile marketing solutions, and many new and important research studies are underway; however, with all this attention there is still much to learn about mobile marketing. There remains a gap in our understanding of what mobile marketing is and what drives consumer adoption and acceptance of mobile marketing. In order to help guide and influence academic studies and commercial use of mobile marketing, contributed papers should provide insight into the theoretical basis and practical application of mobile marketing. Authors may consider, but are not limited to, the following topics:
  • Review of industry typology, definitions
  • Mobile marketing theory, frameworks, constructs, and concepts
  • Research methodologies and models suitable for studying mobile marketing
  • Effectiveness of mobile marketing across various traditional media channels, i.e. the mobile enhancement of traditional media
  • Mobile initiative metrics
  • Mobile customer relationship management
  • Effectiveness of mobile content, such as ringtones, mobile TV, video, images, etc., within the marketing mix
  • Application of multimedia within mobile marketing initiatives
  • mCommerce as it pertains to the marketing mix
  • Analysis of the various delivery methods: SMS, MMS, mobile internet, IR, IM, Bluetooth, mobile email, mobile portals
  • Analysis of future trends and impact of global, environmental, cultural, and/or political activities on mobile marketing
  • Use of mobile channel for philanthropy or politics
  • Demystification of the technology and elements needed to enhance mobile marketing adoption
  • Effective methods for bringing mobile marketing academic research to professionals
  • Mobile marketing, a global perspective
Feel free to contact the AOC at mmajournal@mmaglobal.com to verify the appropriateness of a topic before submitting a paper for publication.

IJMM Article Submission Guidelines
All relevant papers that further the understanding of mobile marketing will be considered for publication. Only complete submissions will be considered. Each submission will undergo one or more blind reviews. Any paper that fails to meet the required revisions after two rounds of reviews will be rejected unless only minor changes are needed. Final, complete, manuscript submissions may be submitted at any time but must be received by the MMA no later than submission deadlines above. Authors should comply with each of the following requirements when providing their submission.
  • All submitted papers must be original, not under review by any other journal, used as a corporate white paper, or published in any public or private forum
    • Author's should submit a statement of originality, stating that the submitted article contains original unpublished work, is not being submitted for publication elsewhere, and that the author(s) has authority to publish all content, images, diagrams, and related material contained within the work (See terms and conditions below).
  • Submissions must be thoroughly edited complete manuscripts (not proposals) in English, 4,000~5,000 words in length, with only necessary figures and tables.
  • Each submission must be submitted in Microsoft Word, and include:
    • A cover letter, including:
      • Title page, keywords, abstract
      • Statement of originality
      • A complete list and contact information of all contributing authors, including names, mailing addresses, email address, and phone numbers, with one author designated as the corresponding author. Clear attribution to any research sponsors or organization(s), as applicable.
      • An explanation of why the material is important to the field of mobile marketing and why it should be published in the IJMM, bulleted summary of top three (3) findings.
      • Nomination of up to four academic and/or industry experts who would be considered appropriate to review the submission. Please state (1) the names, title, addresses, phone, fax, and email addresses of these reviewers, (2) the expertise of each reviewer relating to your paper, and (3) your relationship with each of them. An attempt will be made to select at least one of the reviewer nominations.
    • Complete manuscript. Academic papers should provide: introduction, literature review, research design and methodology, results, findings, discussion, limitations and future research, and citations (variations on these sections will be accepted depending on the nature of the work). Articles provided by industry professionals, i.e. non-academics, may be editorial in nature, however, they may not be advertorials, interviews, single-perspective, or promotional pieces, all work must be cited.
Papers submitted that do not meet the above criteria will not be accepted.

Submitted articles should be emailed to the MMA IJMM Journal editor at mmajournal@mmaglobal.com.

Authors may contact the MMA at mmajournal@mmaglobal.com at any time with questions, and/or to inform the MMA of their intention to contribute an article by the submission deadline.

Terms & Conditions
By submitting an article or other written work to the IJMM you represent and warrant that: (1) the work you submit is original and that you are the sole creator of the work and have full power and authority to all ownership in the work; (2) the work you submit has not been previously published anywhere in whole, or in part; (3) the work does not, and if published will not, infringe upon any copyright, trademark or other right of any third party; and (4) the work is true and contains no matter that is defamatory. You agree to cooperate with the IJMM in its defense of any action related to the work you submit. In addition, you agree to indemnify and hold the IJMM and the MMA harmless from any and all claims, losses and expenses that are a result of your breach of the foregoing representations.

By submitting any work to the IJMM you grant to the IJMM an exclusive right to license and publish any and all work submitted in all forms of media now known, or hereafter devised, including but not limited to all print, computer, on-line, audio, video, Internet and other electronic media or publications in both the original and all foreign languages. You understand and agree that the IJMM shall have the full right and authority to edit, market, and distribute any work submitted in its sole and absolute discretion.