Supporting the Growth of Mobile Marketing
MMA programs and working groups consist of executives who discuss key issues for a specific industry segment, technology or business issue. The programs and working groups meet on an ongoing basis to develop and execute industry initiatives that reflect the needs of their initiative area and membership. The work of many of the programs results in guidelines and best practices, many of which are documented here.
Employees of member companies are eligible to participate in MMA Programs. To join a program, contact committees[at]mmaglobal[dot]com. If you’d like to start a new program to address a particular mobile initiative that is not currently being addressed, email committees[at]mmaglobal[dot]com to learn how to build a strategically grounded initiative.