Supporting the Growth of Mobile Marketing

MMA programs and working groups consist of executives who discuss key issues for a specific industry segment, technology or business issue. The programs and working groups meet on an ongoing basis to develop and execute industry initiatives that reflect the needs of their initiative area and membership. The work of many of the programs results in guidelines and best practices, many of which are documented here.

Employees of member companies are eligible to participate in MMA Programs. To join a program, contact committees[at]mmaglobal[dot]com. If you’d like to start a new program to address a particular mobile initiative that is not currently being addressed, email committees[at]mmaglobal[dot]com to learn how to build a strategically grounded initiative.

Program Members Include

Mobile Marketing

Providing support and evidence for this channels benefits
Be and remain the first voice for mobile privacy by supporting best practices and consumer protection
Communicating the effectiveness of mobile coupons
Evangelize the “unique to mobile” location opportunity, define location terms and identify best practices
Developing smart ad counting methodologies


Educating brand marketers
Addressing the opportunities with this growing format
Addressing key issues related to this rapidly evolving platform
Providing ongoing guidance related to ad sizes