Los Angeles; London, UK; Singapore and Sao Paulo – November 18, 2009 – The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, announced the winners of its Fifth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony on November 17 at the Mobile Marketing Forum in Los Angeles. As the MMA’s highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.

“The MMA, its members and the entire mobile marketing community come together each year to honor our industry’s exemplary campaigns and remarkable leaders throughout the world,” said Mike Wehrs, president and CEO of the MMA. “We congratulate this year’s winners and finalists on their outstanding achievements, and look forward to their continued success as they help advance the mobile marketing channel’s evolution in the years to come.”

Each year, the MMA’s highly anticipated awards ceremony serves as the conclusion of the Mobile Marketing Forum (www.mobilemarketingforum.com). The MMA received hundreds of submissions in 12 categories from companies across the globe. Winners are selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.

The 2009 MMA award winners, by category and region, are:

Mobile Display Campaign

North America

• Pizza Hut iPhone App, Pizza Hut; Inc.

Central & Latin America

• Trident Fresh, F.biz

Europe, Africa and Middle East

• LMfootball.mobi, Livemobile (Pty) Ltd
• Soccer stars in your pocket, Mobiento

Asia Pacific

• PUMA F WAN, PHONEVALLEY

Global

• The Virtual Zippo Lighter App, Moderati, Inc.

Mobile Messaging Campaign

North America

• Creating a Safety Movement by Encouraging Conversation: Just Look for UL, MS&L

Central & Latin America

• Carefree Mobile Campaign, pontomobi interactive

Europe, Africa and Middle East

• Kraft Foods Turkey / Patos, Mobilera

Asia Pacific

• Because We Can, The Hyperfactory

Global

• Obama SMS Speech Excerpts Sent to Cairo and Ghana Regions, Clickatell

Emerging Technology Campaign

North America

• Pizza Hut iPhone App, Pizza Hut; Inc.

Central & Latin America

• Jeito Chiclets; Jeito Lhama, F.biz

Europe, Africa and Middle East

• Fanta More Play, The Hyperfactory

Asia Pacific

• Cadbury Be The Gorilla, The Hyperfactory

Multi -Mobile Channel Campaign

North America

• Rogers/Live Nation - Wireless Box Office, MyThum Interactive

Central & Latin America

• ClubMovistar – Mobile Loyalty Program, Movistar Chile, AndinaTech

Europe, Africa and Middle East

• Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI A. S.

Asia Pacific

• Sony Quantum Code, AURA Interactive

Global

• Coca-Cola Global Mobile Festive 2008, The Coca-Cola Company

Mobile Social Media Campaign

North America

• Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media

Europe, Africa and Middle East

• The Fastest on Facebook, Mobile Dreams Factory

Asia Pacific

• Sony Quantum Code, AURA Interactive

Cross-Media Integration Campaign

North America

• UPS jobs - Problem Solved, UPS & TMP Worldwide

Central & Latin America

• TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext

Europe, Africa and Middle East

• Who Killed Summer 09 (Vodafone Group), OMD Mobile

Asia Pacific

• Go For It, Tribal DDB India

Global

• Ad Council That’s Not Cool, R/GA

Best Mobile Campaign Overall: (three-way tie)

• TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext
• UPS jobs-Problem Solved Mobile Media Campaign Delivers Hires, UPS & TMP Worldwide Advertising
• Who Killed Summer 09 (Vodafone Group), OMD Mobile

The award winners for the 2009 MMA Industry Awards are:

Mobile Innovation: Creativity

• Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI A. S.

Mobile Innovation: Reach

• SCORECENTER, ESPN

Social Impact

• Text ALIVE Mobile Donations, Mobile Accord Inc.

Award for Overall Excellence

• Ogilvy Advertising

The award winners for the 2009 MMA Academic awards are:

Academic of the Year Individual

• Margherita Pagani, Bocconi University

Academic of the Year Institution

• Ball State University, Ball State University

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over 40 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe, Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

FOR MORE INFORMATION:
North America
Valerie Christopherson or Kate Mossbarger
Global Results Communications (GRC)
+1 949 608 0276
[email protected]