Blyk

Blyk is a messaging media that works with mobile operators to link young people with the brands and other stuff they like. – Our current operator partners include Orange UK , Vodafone Netherlands, and Aircel in India to deliver India’s first mobile youth magazine. We achieve industry leading results – including sustainable 25 % response rates.

Blyk takes a different view from most companies when it comes to mobile advertising. We go beyond mobile ads. We know from experience that the most profitable form of mobile advertising requires dialogue and an engaging media experience. This means:

•For operators – engage and retain your subscribers with a personal, relevant media program to positively affect sentiment, churn and ARPU
•For advertisers – create engaging conversations with consumers via their mobile phones
•For members – Blyk creates conversations with our members based on the stuff they like, including information, offers and entertainment.

Here are Blyk’s seven basic principles for effective mobile advertising.

1.Permission, please. An opt-in audience is vital. Operators must get customer permission before delivering any advertising
2.Relevancy rules. Advertising messages must be relevant and in tune with consumer context.
3.Timing is everything. Frequency and timing is different in the mobile environment
4.Value is king. Consumers must feel that they are getting value from the advertising.
5.It takes two. Mobile advertising is not just about delivering ads: it’s about two-way communication.
6.Numbers add up. Measurement and tracking are essential.
7.Keep it simple. For advertisers and for consumers.