Mobile Marketer Certification (MMC)

The Mobile Marketer Certification course has been developed by the Mobile Marketing Association (MMA), the leading professional body for mobile marketers.

WHY SHOULD I BECOME MMA CERTIFIED?

Mobile marketing is undergoing a period of unprecedented growth. Mobile Marketer Certification offers marketers a unique opportunity to enhance their knowledge and obtain unparalleled professional distinction. As we continue to launch the exam throughout the world, MMA Certification aims to be the only globally recognised qualification in mobile marketing.

WHAT DOES THE EXAM COVER?

Mobile advertising is crucial to brand building and awareness. The Certification exam has been designed with input from the best minds in the mobile industry and each country has an exam specifically tailored to its needs.

The Tier 1 Certification Exam covers topics including:

Fundamentals of mobile marketing
Key industry terminology
Regulatory requirements for mobile campaigns
Consumer Best Practices
Codes of Conduct
Budgetary and financial planning for mobile campaigns
Advanced knowledge of industry resources

The exam consists of 50 multiple choice questions and candidates have one hour to complete the test. You must achieve a minimum mark of 88% to become an MMA Certified Mobile Marketer.

We intend to launch tiers two and three of the qualification in due course.

WHO SHOULD ENROLL?

Certification is open to marketers, product managers, QA testers, account managers, and other mobile professionals involved in mobile campaigns, with all levels of expertise in mobile marketing.

The exam is currently available in the US, UK, South Africa, Philippines and Singapore, although we will be rolling out the course globally throughout 2011 and beyond. Watch this space for updates.

Please note, you do not have to be resident in a country to take its exam.

HOW DOES IT WORK?

	Click on the flag below to register in your region. If you are an MMA member, log in to the website first to ensure you receive a $50 discount. Once registered, you will gain access to our ‘Resource Center’. There you can browse the educational and reference materials at your own pace to learn about mobile campaigns, mobile strategy, consumer experience, best practices, privacy and more.

	Once you feel that you understand the material and are ready to take the Tier 1 exam, click on the ‘take the exam’ link .

	Upon passing the exam, you will become an MMA Certified Mobile Marketing Professional: Tier 1. It’s that simple.

WHAT ARE THE BENEFITS OF CERTIFICATION?

Aside from the immediate enhancement of your CV, marketers who have successfully completed the exam will receive:

Access to the latest industry information in the MMA Resource Center
Documents confirming your MMA Certification
A Seal of Approval (also recognized by the DMA) that will identify the individual or organization as a Certified Mobile Marketer
A listing in the Certification Directory, a register of all MMA certified professionals on the MMA website.

HOW MUCH DOES IT COST?

Mobile Marketer Certification costs $399.00 USD, although in some countries variances in price may apply. In Singapore and Philippines the standard fee for the exam is $249.00 USD.

All MMA members can enjoy a further $50 discount, so please contact membership@mmaglobal.com to see if you qualify. If you need to retake the exam, there is an additional charge of $50.

REGISTER NOW

Select your country below to register for MMA Certification -