Certified Mobile Marketer Program: MMA Track

Introducing Certified Mobile Marketer Program: MMA Track. This certification track is developed by the Mobile Marketing Association for marketing professionals to expand their knowledge and expertise in mobile marketing. Regardless of their current expertise level or professional situation, this tiered certification track will help marketers advance their career and gain visibility in mobile marketing industry.

Mobile is a highly personal medium but it also means that marketers must put the consumer first; making sure they’re in control of the communications they receive and respecting their choices and consent. In addition to educating the program participants on getting started in mobile, MMA’ training program enables users to take courses and pass exams with special focus on compliance: industry regulations, privacy, consumer best practices, Global Code of Conduct and other guidelines.

Compliance with industry-accepted guidelines and best practices is essential more than ever because of the way that the mobile channel is rapidly changing, creating new opportunities and challenges for all players. The MMA Track validates an individual’s or organization’s commitment to the mobile industry and the continuous path to keeping current with the industry’s evolving landscape.  The MMA’s Academic Outreach Committee spearheaded the Certified Mobile Marketer program initiative.
 
Note: this version of the program is specific to the US mobile industry.  A global version of the program will be released shortly.  

 
 
 
 
MMA MEMBERS

The MMA is always researching additional ways to help your company get the most out of your membership. Take advantage of your special discounts for the Certified Mobile Marketer Program. 

(You will be prompted to login with your personal login info.  Don't have your member account?  Please email membership@mmaglobal.com.)

 
WHO SHOULD PARTICIPATE?

The program is open to marketers, product managers, QA testers, account managers, and other mobile professionals involved in mobile campaigns, with all levels of expertise in mobile marketing. The goal of the program is to educate any and all individuals and organizations on best practices in mobile marketing, privacy issues, as well as guidelines on the accepted ways to market to the consumer on their most personal device.

Educational resources will be available to those enrolled in the certification track, to educate and help guide the participant towards successfully completing MMA’s Track and becoming a Certified Mobile Marketing Professional: MMA Track, Tier 1.

 
  

PRICING*

  Tier 1 Certification

  MMA Members: $349

  Non-Members: $399


BENEFITS AT A GLANCE

As participants progress through the certification process and further develop their skills and knowledge, they should expect to become well-versed in multiple aspects of the mobile industry. Those new to mobile will gain expertise in basic principles of mobile marketing, campaign requirements, regulations, best practices, and more. Professionals with more advanced industry knowledge will learn how to make their existing mobile programs more effective.

Upon completion of the entire certification track, marketers can expect to walk away with a better understanding of the mobile ecosystem, as well as the necessary knowledge and tools to ensure that respect for consumer preferences and privacy is at the heart of every mobile marketing campaign.

 

  
 MMA TRACK STRUCTURE

The track will consist of three tiers of certification, each focusing on knowledge assessment of different aspects of the mobile industry, with progressive levels of difficulty. Tier 1 will be the first certification level released in this track.

The initial Tier 1* assessment objectives include understanding the basics of:

  • Key industry terminology
  • Regulatory requirements for mobile campaigns
  • Mobile marketing and its various elements
  • The types of programs that can be launched on a mobile device
  • Budget and financial planning for mobile campaigns
  • Knowledge of available industry resources

*Tiers 2 & 3- Coming Soon!
Tier 2 will have a focus on demonstrating mobile marketing experience and will be open to those actively involved in MMA committees and other industry initiatives. Tier 3 will be open to seasoned mobile marketing professionals with active MMA and committee participation, published case studies or editorial content and speaking engagements at MMA Forums.

 
 

TIER 1 CERTIFICATION - HOW IT WORKS

 

Upon registration, you get access to our Resource Center. Browse the educational and reference materials at your own pace to learn about mobile campaigns, mobile strategy, consumer experience and best practices, privacy and more.
 
Once you feel that you understand the material and are ready to take the Tier 1 exam, you will have access to our assessment platform.
  
Upon successfully passing the exam, you become a Certified Mobile Marketing Professional: MMA Track, Tier 1.   See Completing Tier 1 Certification section for more info.

 

  

COMPLETING TIER 1 CERTIFICATION:

Marketers who have successfully completed the course and all exams will receive:

  • Access to the latest industry information in the MMA Resource Center
  • Documents confirming their MMA certification
  • A Seal of Approval (also recognized by the DMA) that will identify the individual or organization as a Certified Mobile Marketer
  • A listing in the Career Center, a directory of all MMA certified professionals

Communicate your knowledge, skills and passion for mobile marketing. Take the first step towards becoming a trusted voice in the mobile marketing industry and enroll in the Certified Mobile Marketer Program: MMA Track today.
 

Questions? Comments?

Please contact us at committees@mmaglobal.com with any feedback or questions regarding this program.

 

*Additional Information on Pricing: If the participant fails to complete or pass the exam in their first attempt within 90 minutes, and would wish to retake the exam, an additional $50 charge will be applied. Minimum Passing Score = 88%.