Award Guidelines & Judging Criteria

Award nomination submissions are closed.  Previous MMA Award-Winning campaigns or innovations may not win for the same campaign or innovation in subsequent years. Please keep your submission brief and to the point. NOTE: In all categories, if there is not a sufficient amount of suitable nominees, the Award Selection Committee may decide to forgo appointing a winner, for any category or geography, in any given year. Entry Fees* 150USD per entry, MMA member early bird rate (through August 10) 195USD per entry, MMA member rate (after August 10) 250USD per entry, non MMA members *Fees are waived for the Academic Award submissions Best Mobile Campaign by Channel & Region Display Messaging Emerging Technologies Multi-Mobile Channel Social Media Cross-Media Integration   Industry Awards Mobile Marketing Association Award for Overall Excellence Innovation: Creativity Innovation: Reach Mobile Marketing Academic of the Year - Individual Mobile Marketing Academic of the Year - Institution Social Impact

ENTRY CATEGORIES     Award nomination submissions are closed.     MMA MEMBERS  The MMA is always researching additional ways to help your company get the most out of your membership.  Take advantage of your special discounts for the 5th Annual MMA Awards.  Learn More

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Submissions for Best Campaign by Channel & Region must qualify for the channel for which they are submitted:

• Display: Applications, Mobile Web
• Messaging: SMS, MMS
• Emerging Technologies: Mobile TV/Video, Bluetooth/WiFi, Voice, RBT, etc
• Multi-Mobile Channel: Campaigns that span two or more mobile channels
• Social Media: Campaign using social media
• Cross Media Integration: Campaigns who use mobile as a part of their cross-media strategy

The submission is rated according to:

Strategy (30%)
Execution (20%)
Creativity (20%)
Results (30%)

Strategy
Judges look for information and understanding of the business and/or marketing challenge along with a solid mobile strategy. Please ensure your submission references research, creativity, new demographic markets, demographic targets, global reach/execution as well as other strategic considerations for the campaign.

Execution
How and how well was the campaign implemented? How creative or sophisticated was the campaign in its use of mobile media and cross media integration? What percent of the campaign budget went to mobile? How well was mobile technology leveraged? Was your campaign compliant with the MMA Codes of Conduct?

Creativity
Criteria such as consumer engagement, unique use of mobile media types, innovation of technology, creativity dynamics and integration with overall campaign will be considered. Samples may be provided and must be received before award deadlines.

Results & Return on Investment
Each application must contain information on campaign results in order to be considered for an award. Did the campaign achieve its objectives and goals and is there solid qualitative and quantitative material to support? What impact did the campaign have on future utilization of mobile in their business? How did consumers receive the campaign?

Innovation Award

The Innovation Award is presented to a company that has demonstrated and applied new products and/or technology which significantly contribute to the growth of consumer access to mobile media.

The product, technology or new application of a product or technology must have been in use during the award submission year.

The submission is rated according to:

Innovation
Judges look for a product or technology, or use of a product or technology that is a new approach to achieving the objective of reaching new consumers and new markets to grow the mobile marketing industry. How was the product, technology or use of the product or technology revolutionary? How is this different than what competitors are doing?

Result
The judges look for a product or technology, or use of a product or technology that crosses traditional boundaries in reaching mobile consumers. Did the reach extend to new consumer markets, marketplaces or emerging markets? How significant was the reach?

The Innovation Award for Creativity is presented to a company that has led the development of new products and/or technology that allows for creative implementation of mobile marketing.

The product, technology or new application of a product or technology must have been in use during the award submission year.

The submission is rated according to:

Innovation
Judges look for a product or technology, or use of a product or technology that is a new approach to achieving the objective of reaching new consumers and new markets to grow the mobile marketing industry. How was the product, technology or use of the product or technology revolutionary? How is this different than what competitors are doing?

Creativity
Judges look for the most creative and transformative product or technology, or use of a product or technology. Criteria such as consumer engagement and market excitement will be considered. Is this a catalyst for forward thinking in mobile marketing? Samples may be provided.

The Social Impact Award is presented to the mobile campaign that has significantly impacted the target demographic or community. This would include (but is not limited to) community building, education, non-profit organizations, mobile giving campaigns, community mobilization efforts, etc.
The submission is rated according to:

Strategy
Judges look for information and understanding of the challenge to engage a target demographic or community, executed with a solid mobile strategy. Please ensure your submission references research, creativity, demographic targets, global reach/execution as well as other strategic considerations for the campaign.

Execution
How and how well was the campaign implemented? How creative or sophisticated was the campaign in its use of mobile media and cross media integration? How well was mobile technology leveraged? Was your campaign compliant with the MMA Codes of Conduct?

Community Impact
What was the community impact for your campaign?

Individual
The Mobile Marketing Academic of the Year Award is presented to the leading individual researcher or research team that has provided unique and significant conceptual, qualitative, or quantitative research contributions to the mobile industry’s understanding of mobile marketing theory and practices.
Eligibility

Candidates MUST:

• Any full or part-time student(s), professor(s), and/or researcher(s) at an accredited academic institution may be eligible.
• Submit a research proposal or completed study as appropriate per the nature of the work,
• Letter(s) of recommendation

Evaluation Criteria
Candidates will be evaluated for the overall quality and significance of intellectual contribution to the understanding or practice of the mobile marketing industry made during the previous year. In particular, a successful candidate is expected to have produced research, analyses or comparable publications that:

• Introduce new or significantly advance core practices or address key challenges facing the mobile marketing industry
• Have the potential to build value for the industry among consumers and stakeholder companies in the mobile marketing ecosystem
• While not an absolute requirement, preference will given to candidates whose work is grounded in a demonstrable accumulated body of original research in the mobile marketing space, and whose contribution can be demonstrated to have achieved concrete results acknowledged by industry practitioners or leading academic researchers

Award

• Trophy
• Opportunity to present a brief summary of research at MMA Annual Members’ Event (geography to be determined)
• MMA will publish research paper (on MMA website)
• $2,000 cash research grant for winner

The Mobile Marketing Academic Institution of the Year Award is presented to the academic institution whose faculty, professional staff and students has provided the greatest contributions to the education of students and or practitioners of mobile marketing theory and practices, whether at the undergraduate, graduate, or professional levels.

Eligibility

An Academic Institution Candidate must

• Be an accredited academic institution.
• Offer one or more courses in which mobile marketing comprises a significant portion of the curriculum
• Have at least one full-time faculty and professional staff employed by the institution and students enrolled at the institution during the award submission year who devote significant research attention to mobile marketing
• Submit a report detailing the education programs in mobile marketing at the institution, along with the nomination form.

Evaluation Criteria

• Did faculty, professional staff or students at the academic institution offer courses or programs of educational importance for the Mobile Marketing industry?
• Build value for the industry among students and those companies in the mobile marketing ecosystem that might employ them?

Award

• Trophy
• Two free passes for faculty and/or students to attend a MMA Annual Members’ Event (geography to be determined)
• One year of MMA Membership

The MMA Global Board will select a Mobile Marketing Association Member company who has demonstrated excellence in all of the following areas : evangelism, leadership, advocacy, and public interest.

Winner will be selected by the MMA Global Board