Dr. Peter A. Johnson, VP, Market Intelligence & Strategy

Peter Johnson joined the Mobile Marketing Association in December of 2008 as its first Vice President for Market Intelligence and Strategy. At the MMA, Peter’s mission is to measure and communicate the value of mobile marketing so member businesses and their stakeholders around the globe can make confident decisions about the industry.

Peter's first career was as professor of public policy, primarily at Columbia University in New York City, where he taught from 1991 to 2001 after receiving his Ph.D. from Cornell University. Peter then worked at the US Direct Marketing Association, where his last position before joining the MMA was VP for Strategy, Analysis, and Planning.

A widely-cited author within the marketing and academic communities, Peter’s expertise includes the economic effects of advertising; media measurement; the government regulation of markets and marketing; consumer privacy; and trade association strategic planning. A highly visible industry analyst, his outreach experience includes frequent speaking appearances at industry conferences, media interviews, testimony before the US Congress and panel appearances with US and European regulators, and co-authoring a brief to the United States Supreme Court on the use of consumer data for marketing purposes. He is currently at work on a book on advertising's impact on the economics of modern media.

Peter sits on the Board of Directors of the Marketing Accountability Standards Board and the Media Ratings Council and is a member of the National Association of Business Economists, the American Society of Association Executives, and the International Association of Privacy Professionals. He has held academic awards at the Universities of Heidelberg and Freiburg in the Federal Republic of Germany; the Institute for Human Sciences in Vienna, Austria; the Board of Governors of the US Federal Reserve; and the US Library of Congress, among others.