How are shoppers using their mobile devices in store? More importantly how does this affect your business? How do you make sure your business efforts for the busy holiday shopping season reach and enhance your mobile shoppers?
It’s a cry we have been hearing for the last few years in the print and digital worlds.
Although some print may have been replaced by digital methods, we all know that print still has a crucial place in telling people about our brands, businesses and products.
Imagine standing in the supermarket, surveying shelf upon shelf of wine bottles and scratching your head in confusion. You don’t know anything about wine except that chardonnay is sweet, champagne is for celebrating and merlot is red but you still have to pick a bottle for a dinner party in a few hours. Now imagine having the power to scan a wine label with your smartphone and read reviews about the brand, learn more about the variety in question and peruse some suggestions about what foods go best with it.
SINGAPORE– July 17th, 2013. After a successful initial run in the Philippines, Mobext’s ATOM Fund is now poised for a regional roll-out. Mobext is a specialist mobile marketing brand of Havas Media Group.
The speed with which the marketing landscape is changing is dizzying. Technologies, trends and opportunities within the omnichannel
universe have placed retail and brand marketers in a bit of a spin as they try
to manage the cycle of change. One of the key challenges for marketers is to ensure
their customers have a seamless brand experience, whether in-store or online,
sitting at a desktop or engaging on-the-go with mobile devices.
Back in 2010, Google executive chairman Eric Schmidt forewarned of an impending data explosion. “Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days,” he said.
Last year, about 2.5 exabytes of data were being created daily, an amount that is expected to double roughly every three years. If you are unclear as to how large an exabtye is, it looks like this: 1,000,000,000,000,000,000. According to the Harvard Business Review, that is the equivalent of about 20 million filing cabinets’ worth of text.
Humans have always been hardwired for the rush of a challenge and pride in beating opponents. Now marketers are discovering the "power of play" to boost customer interaction.
