Mobile Marketing | Page 12 | MMA Global
  2. Mobile Marketing
  2. Mobile Marketing

Mobile Marketing

Mobile vs. Desktop Browsing: Is Time Spent On Site a Useful Metric?

May 18, 2012

by Jonathan Levey
Fathom

How to Own the Customer Experience in the Store by Engaging with Shoppers through Your Branded App

May 8, 2012

The need for retailers to develop a rich, unique mobile shopping experience through a branded mobile optimized website and rich app enabling consumers to easily and conveniently search, browse and buy anytime and anywhere was the first step in a mobile strategy.


Informatica Big Data Roundtable Video Highlights

March 21, 2012

Click the below file to access video highlights from the:

Informatica Big Data Roundtable
Covent Garden Hotel London, December 1, 2011

Rich Media ad(d)s new flavor to Mobile Dialogue

March 15, 2012
by Per Holmkvist, Founder of mobile agency Mobiento and mobile ad network Adiento Mobile marketing is growing up, and as a consequence advertisers are shifting their focus from Call-to-Action to the Action itself. From “What a nice ad” to “I really like this conversion rate”. With the emergence of Rich Media ads, advertisers face another exciting opportunity to activate consumers. But where does it fit in?

2D Barcode Publishing - A Guide to Best Practices

March 13, 2012
When embedding a 2D barcode in an advertisement, a mobile barcode can create an immediate, personalized connection which can engage, educate, and convert consumers. As a result, 2D barcodes is rapidly becoming an essential part of the marketer’s toolkit. The purpose of this document is to help marketers maximize the performance of their barcode campaigns by providing them a list of basic best practices. For the sake of simplicity, this document will focus on the open standard QR Code format commonly used around the world.

Mobile Payments – See the Trees Through the Forest

February 21, 2012

by Per Holmkvist, Founder of mobile agency Mobiento

M-commerce is booming, and rightfully so. Shopping with or via the mobile phone is fast, easy and accessible. For retailers and brands it’s simple, just set up an “m-commerce solution” and… wait, we need a mobile payment solution. Google Wallet? Premium SMS? Square? Credit cards? Just don’t let the sheer multitude of options stop you from making money.

Tigerspike Enterprise Whitepaper Part 1

October 31, 2011


Personal Media in Enterprise
An introduction to this whitepaper series

Easy Mobile Web Retail Solutions

October 28, 2010

By Bryce Marshall

Director of Strategic Services, Knotice

Fly-by-night mobile players burning advertisers

October 21, 2010

Every first-year business student, aspiring entrepreneur and average consumer knows that competition in an open marketplace is a core value of capitalism and supports a free economy.

But in emerging new industries such as mobile marketing, upstart providers offering bargain-basement prices and substandard service can hurt not only our individual businesses, but our entire industry.

Mobile marketing, with its technological sophistication and as-yet-unimagined applications, is still misunderstood by most of the advertising world.

How to market directly to tweens using mobile

October 21, 2010
Those of us in the business of mobile marketing take it for granted that most people have mobile phones and that sending advertising messages to those phones is a brilliant idea. But it is staggering when we actually stop and think about how many kids are walking around with mobile devices. According to a study by The Yankee Group, more than 50 percent of 13-17 year-olds today own mobile phones, while some estimates say that two-thirds of all American children have them.