Email marketing continuously proves itself to be the most cost-efficient digital marketing channel by generating the highest return on investment per dollar spent, but marketers can elicit even higher returns by including email campaigns in a cross-channel approach.
Digital advertising fraud truly is a huge industry problem. Fraud estimates range from $6 billion to $16 billion annually, and the current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution. Marketers, agencies, publishers and technology suppliers are frustrated. Trust is at an all-time low. The industry is nearing crisis stage as marketers are seriously questioning, rethinking and redoing their digital investments.
With at least 30 major retailers announcing store closures in 2017, staying afloat and accelerating growth in the digital age are the main challenges faced by retailers today.
Near’s new eBook, “How Retailers can use Ambient Data for a Multi-Channel Strategy,” highlights why retailers need to invest rather than divest in today’s digitally augmented world, and the possible solutions they can adopt in the new playing field to stay relevant.
A 10-15% email open rate is not helping your business. To grow the number of prospects in your marketing funnel, transform your emails into engagement machines with “value exchange.”
Poor-quality digital ads aren’t going away, and ad fraud is making the problem even worse. In fact, digital ad fraud was estimated to cost marketers $12.4 billion globally in 2016, according to Adloox. That’s about the cost of twenty-nine A380 jets, eight Golden Gate Bridges, or the value of Hasbro. And the problem is only expected to get worse, with estimates predicting it will top $16 billion this year.
Poor-quality digital ads aren’t going away, and ad fraud is making the problem even worse. In fact, digital ad fraud was estimated to cost marketers $12.4 billion globally in 2016, according to Adloox. That’s about the cost of twenty-nine A380 jets, eight Golden Gate Bridges, or the value of Hasbro. And the problem is only expected to get worse, with estimates predicting it will top $16 billion this year.
Note: This article was published on StreetFight on May 23rd, 2017 by April Nowicki
Image and video hosting website Photobucket is the latest tech brand that’s going local. The company announced today that it is partnering with location intelligence firm Cuebiq to understand users’ offline behaviors and provide them with a more relevant experience.
Just published on Think with Google - Google's "Year in Search" retrospective highlights the moments that defined 2016. Not only does search activity demonstrate how consumers turn to Google, it also provides valuable insights for marketers—especially as they set their road maps for 2017.
Just published on Think with Google - The most-watched YouTube ads of 2016 lend a few lessons. Here, Kate Stanford, director of YouTube ads marketing, shares what the best advertisers on YouTube did to go the extra mile and top the Year-End YouTube Ads Leaderboard. Consider these food for thought for your 2017 resolutions.
