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  2. MMA Press Release

MMA Press Release

Mobile Marketing Forum to Feature Real-time Campaigns

 Mobile Marketing Forum to Feature Real-time Campaigns
 Industry’s Largest Mobile Marketing Event Returns To New York
 
What:   The Mobile Marketing Forum )www.mobilemarketingforum.com), the world’s largest event focused on the global mobile marketing industry, is returning to New York on June 10th and 11th featuring an agenda that showcases topics ranging from mobile marketing basics to more advanced strategies for mobile advertising, mobile commerce and more.  Highlighted sessions include:
 
  • Case Studies from leading brands including adidas; Anheuser-Busch; Hearst Magazines Digital Media; and more
  • Mobile Advertising Track: A deep dive on the opportunities for brands, the carrier’s perspectives as well as location based mobile advertising
  • Mobile Marketing 101 Track: For those new to mobile marketing, a session outlining the ‘how tos’
 
In addition, key topics such as Measurement, Consumer Best Practices and Advertising Guidelines will be discussed and debated during this year’s marquee event.
 
Who:    The Mobile Marketing Forum is produced by the Mobile Marketing Association )MMA) )www.mmaglobal.com). Event, sponsors include 1-800-FREE411, 3CInteractive, Airwide Solutions, Buongiorno, Changing Worlds, Crisp Wireless, LiveWire Mobile, Movius Interactive Corporation, Mozes, NAVTEQ, Netbiscuits, Smaato, SnapTell, Third Screen Media and VeriSign.  
 
In addition, media and association sponsors include 160 Characters, Advertising Age, AdWeek, bnetTV.com, CTIA, CWTA, DMNews, dotMobi Advisory Group, Electronic Retailer, eMarketing Association, Fierce Mobile Content, GSMA, inmobile.org, MobiAd News, Mobile Marketer,cMobile Marketing Magazine, Mobile Media, Mobile Messaging Analyst, NATPE, Online Publishers Association, RCR Wireless News, Yankee Group.
 
 
When:  June 10 – 11, 2008 at the
New York Marriott Marquis Times Square
            )www.mobilemarketingforum.com)
 
About the Mobile Marketing Association
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
 
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
News Type: 
MMA Press Release

Mobile Marketing Association Publishes Global Mobile Advertising Guidelines

 Mobile Marketing Association Publishes Global Mobile Advertising Guidelines

- Worldwide Guidelines Help Drive Ease of Market Entry for Brands and Agencies -
 
Denver, CO; Hong Kong & London - 24 April, 2008 — The Mobile Marketing Association )MMA), which represents more than 600 companies across the mobile marketing ecosystem, today announced the release of its global Mobile Advertising Guidelines. The first set of global guidelines issued by the association, are designed to encourage the uptake of mobile advertising by brands worldwide whilst enhancing and protecting the customer’s experience, by creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way. The guidelines have received industry endorsements from associations such as IAB UK and Mexico, dotMobi Advisory Group )MAG), ADMA and others. www.mmaglobal.com
The Global guidelines capitalise on the progress made in 2007 with the publication of region specific Mobile Advertising Guidelines for North America, Asia Pacific and Europe, Middle East and Africa. The regional guidelines have been integrated into a global guideline to ensure a consistent approach to mobile advertising worldwide.
“The creation of ad guidelines by the MMA ensures that the industry is taking a proactive approach to keep subscriber experience, content integrity and simplified execution as the driving forces behind all mobile advertising programs,” said Laura Marriott, President, Mobile Marketing Association.
The guidelines provide improved formats around mobile web and have added new guidelines for messaging )including SMS and MMS) and downloadables. The MMA has also introduced a publication called Mobile Advertising Overview which will help those new to the space get educated. The guidelines include recommended aspect ratios and banner dimensions, maximum file sizes, file formats and other technical specifications.
“To ensure the best consumer mobile marketing experience, it is essential to have industry-wide accepted advertising guidelines,” said Stephanie Bauer, Marketing Manager for Verizon. “The MMA and its committees continue to update these guidelines reflecting the most up-to-date practices for marketers across the globe.”
“The MMA has been leading the development of mobile advertising guidelines for the global marketplace,” said Will Hodgman, CEO of M:Metrics. “We are pleased to be working with them to create a sustainable advertising environment to help drive even faster development of mobile advertising globally.”
The Mobile Advertising Committee was created to establish a library of format and policy guidelines for advertising within content on mobile devices and is comprised of MMA member companies including: 4INFO, Inc., Action Engine, Ad Infuse, Inc., AdMob, Inc., AKQA Mobile, Amobee, Media Systems, AOL LLC, AT&T Mobility, Bundesverband Digitale Wirtschaft )BVDW) e.V., David Krynauw, DoubleClick, Flycell, Gannett Digital, Greystripe Incorporated, Handmark, Inc., I-Mobile Marketing, LLC, Incentivated Limited, iO Global Limited, M:Metrics, Madhouse, Inc., MediaFLO USA, Inc., Medio Systems, Inc., Microsoft )MSN and Windows Live), Mobixell Networks )Europe) Ltd, Mozes, Inc., News Over Wireless, Nielsen Mobile, Nokia Corporation, OpenMarket, Out There Media Holding GmbH, Qualcomm, Quattro Wireless, R/GA, Rhythm NewMedia, Safecount, ScreenTonic, Sensei, Inc., ShoZu, SinglePoint, Sports.comm Ltd, Sybase 365, The Coca-Cola Company, The Weather Channel Interactive, Thin Multimedia, Third Screen Media, Turkcell Iletisim Hizmetleri A.S., U.S. Cellular Corp., Univision Online, Inc., Verizon Wireless, Vindigo, VML, Vodafone Group Services, Ltd. and Yahoo!.
 
 
The MMA Mobile Advertising Guidelines can be downloaded from:
 
The MMA has also released a Mobile Advertising Overview white paper which can be downloaded from:
 
About the Mobile Marketing Association
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com
 
# # #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 
MMA Press Release

Mobile Marketing Industry Continues to Grow; Reflected in MMA Membership Growth

 

Mobile Marketing Industry Continues to Grow; Reflected in MMA Membership Growth

Mobile Marketing Association Member List Reflects Global Reach
 
Denver, CO & London, UK – April 16, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com) continues to experience record membership growth on the heels of its most recent Latin American chapter launch and continued growth of the mobile industry. Commenting on the news, MMA President Laura Marriott stated, “Over the past few years, we have seen the mobile marketing industry grow exponentially. The growth in membership is recognition of the industry’s commitment to growing the mobile channel in a sustainable and collaborative fashion, ultimately protecting the consumer experience and helping to encourage adoption and drive industry creation more quickly.”
 
“The MMA is becoming the gateway for operators, enablers, agencies and brands alike to the highly lucrative world of mobile marketing,” said Nick Lane, managing director, Direct2Mobile. “With its considerable membership, the standardisation and harmonisation initiatives driven by the MMA are opening the door to this multi-billion dollar industry.”
 
The latest companies to join the MMA include:
 
·          Acxiom Corporation
·          Adweek Media
·          Arvato Mobile GmbH
·          Binbit México S.A. de C.V.
·          CPX Interactive
·          DeNA Global, Inc.          
·          Editora Abril SA.
·          Electric Agency
·          Fidelity Investments      
·          Fulano.com.br SA )F.Biz)
·          Future Mobile Interatividades Digitais LTDA
·          FUTURLINK
·          GroupM
·          IntegraClick, Inc.
·          Kahkaha Kom Internet Bilgi ve Reklam
·          MBmobile interactive, LLC
·          Media Contacts
·          MOMAIL
·          Movius Interactive Corporation
·          mVentix, Inc.
·          Neolane Inc.
·          Netomat, Inc.
·          Okto Tecnologia E Servicos De Informática Ltd.
·          Peermeta
·          Quigley-Simpson
·          RH Brands, LLC
·          RH Donnelley
·          Smarter Agent
·          Studiocom
·          TakeNET )CURUPIRA SA)
·          The Phorsite Group
·          TMN - Telecomunicacoes Móviles Nancionais        
·          TNS     
·          WAUMOVIL SA  
·          WIN plc
·          Wireless Media Consulting
·          Wunderman
 
A complete list of all MMA member companies can be found in the MMA Member Directory at www.mmaglobal.com/memberdirectory.pdf. For information on joining the MMA, please contact [email protected].
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 
MMA Press Release

Mobile Marketing Association Announces Call for Nominations for Industry’s Leading Global Mobile Marketing Awards

 

Mobile Marketing Association Announces Call for Nominations for Industry’s Leading Global Mobile Marketing Awards
 
Denver, CO, Hong Kong & London, UK – April 15, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com) today announced its call for nominations for its Annual Global Awards Program. It’s time to recognize the industry’s exceptional campaigns, companies and people who have made mobile a successful new media channel. 
 
Now in its fourth year, the Annual Global MMA Awards acknowledge individuals, campaigns and companies that lead the global industry in the development of campaigns that showcase brand adoption of mobile and encourage consumer adoption and interaction. The MMA is seeking nominations, world-wide, for the awards to recognize the leaders in the mobile marketing and media industry. 
 
The 2008 Annual Global MMA Awards categories include:
·          Best Use of Mobile Marketing
·          Best Use of Mobile Marketing Award which include:
o    Branding
o    Direct Response
o    Promotion
o    Relationship Building
o    Product/Services Launch
o    Search Marketing
o    Cross Media Integration
·          Innovation Award
·          Innovation Award for Creativity
o    Technology
o    Media
·          Mobile Marketing Academic of the Year
·          Outstanding Individual Achievement in Mobile Marketing
·          Mobile Marketing Association Award for Overall Excellence )Company/ Committee)
 
Past winners included wireless operators, brands, technology enablers, agencies and more included: The Hyperfactory and Saatchi & Saatchi LA, Reliance Communications Ltd., Mobiento Médecins Sans Frontières Sweden, iLoop Mobile and Isobar.
Winners will be selected by a judging panel of industry, association and media leaders. Visit the MMA Web page at www.mmaglobal.com for more information on how to submit a nomination. Winners will be announced during the Global Awards Ceremony and Dinner to be held this November in San Diego – www.mobilemarketingforum.com
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com
 
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
News Type: 
MMA Press Release

MOBILE MARKETING FORUM SHOWCASES DEVELOPMENTS IN EMEA

 

MOBILE MARKETING FORUM SHOWCASES DEVELOPMENTS IN EMEA
 
-MMA Opens EMEA Headquarters and Appoints EMEA Managing Director-
 
 
London, April 15th 2008 – The Mobile Marketing Association )MMA) )www.mmaglobal.com), which represents close to 600 member companies worldwide, today opened its Mobile Marketing Forum )MMF) in London. Taking place over the next two days at the Hilton London Metropole, the MMF )www.mobilemarketingforum.com) will showcase the latest developments in mobile marketing technologies and best practices, and highlight the real-world mobile marketing experiences of brands including BMW, Yell.com, AOL Europe and Google.
 
The MMF features industry leaders from across the mobile value chain including operators, brands, agencies, content providers, technology and media companies. Keynote addresses include:
·          A Researcher’s Perspective on the European Market from M:Metrics
·          An Agency’s Perspective on Mobile Marketing: Show me the Money by Mindshare
·          Critical Success Factors for Mobile Marketing presented by Out There Media
·          How to Generate and Run Mobile Youth Communities for Operators from MOBILERA
 
The MMA also announced the unveiling of its new EMEA headquarters in St James’ Park, London and the appointment of Paul Berney as Managing Director )MD) of its EMEA Branch.
 
“Mobile marketing continues to see significant growth in the EMEA region, making the Mobile Marketing Forum an ideal occasion to bring together the leaders in the industry,” said MMA Global President Laura Marriott. “The appointment of a dedicated MD for EMEA with the depth of experience that Paul Berney possesses will further aid the development of the mobile marketing industry and the association. We look forward to working with Berney and our EMEA members to offer even greater benefits for our membership in region.”
 
Recruited to lead association activities in the EMEA region, Berney joins the MMA from Response Mobile Ltd, a mobile marketing and service solutions agency where he was Founder and Managing Director; prior to this he was Business Development Director for mobile marketing agency Marvellous. Berney will continue to promote  the MMA’s charter to build a sustainable ecosystem for the mobile marketing industry in the region, and will promote the MMA as the leading association for region-wide consultation on the key industry issues.
 
Other MMA events in 2008 include:
 
ENDS
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organisation designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com
 
# # #
 
FOR MORE INFORMATION:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
Valerie Christopherson or Kirsten Woodard
Global Results Comms )GRC)
P: +1 949 608 0276
 
  
 
 
News Type: 
MMA Press Release

Mobile Marketing Association Supports ioglobal Inc.’s Three Screen Trial

 Mobile Marketing Association Supports ioglobal Inc.’s Three Screen Trial
  

nitiative’s outcomes expected to have industry-wide impact in the area of mobile measurement

New York, NY )April 7, 2008) – Today, ioglobal Inc. announced that it has received the support of the Mobile Marketing Association )MMA) )) for its trial of integrated mobile-TV-PC marketing measurement practices. www.mmaglobal.com

The goal of ioglobal’s Three Screen Trial is to arrive at an optimal framework for assessing the role of mobile in integrated campaigns. For the first time, user response to branded content delivered on both mobile and PC platforms will be correlated with television viewing data. Outcomes from the Three Screen Trial are expected to provide MMA’s constituency with key insights on such issues as mobile marketing targeting and measurement.

ioglobal, a spin off of British Telecommunications’ ventures program, is a worldwide provider of integrated mobile content solutions for wireless network operators, media companies, advertisers and advertising agencies to enhance the mobile experience for consumers.

“We are pleased to be supporting ioglobal on the Three Screen Trial,” commented Laura Marriott, president of MMA. “Measurement is key to all players in the ecosystem in order to drive mobile investment and maximize brand engagement with the mobile channel. The Three Screen Trial results will be one of the first steps in supporting the effectiveness of mobile in a cross media environment.”

The MMA is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA launched a Measurement initiative in mid-2007 to respond to the need to develop consistent industry metrics to measure the success of the mobile channel.

ioglobal’s Three Screen Trial will be conducted in partnership with major media companies and advertisers. Advertising campaigns launched during the trial will integrate several mobile marketing tactics in use today such as banner ads, pre-roll, post-roll and in-stream videos, as well as SMS and pure content sponsorship. This launch will provide the mobile marketing industry with new mechanisms for measuring the role and effectiveness of mobile in integrated campaigns.

“The Three Screen Trial will provide a ‘live lab’ to evaluate mobile’s impact on both sales and brand health,” explained Bob DeSena, ioglobal Inc.’s general manager for North America. “Because of the unique characteristics of ioglobal’s platform, we are able to respond to the industry’s need for greater knowledge of integrated communications and the impact of different strategies on campaign outcomes.”

 

Media Contacts

In the Americas please contact Scott Yates at Largemouth Communications tel: +1 )919) 459-6452/ [email protected]

In Europe or Asia please contact Peppa Sheridan at Peptalk Communications tel: +44 )0) 1420 83206/ [email protected]

 
For MMA media inquiries, please contact Valerie Christopherson or Kirsten Woodard
tel: +1)949) 608 0276/ [email protected]

For MMA EMEA: Jen Allen or Louise Amon P: +44 20 7751 4444; E: [email protected] 

E: [email protected]

 

 

 

 

 

 

 

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

 

 

 

News Type: 
MMA Press Release

MMA Women In Wireless Committee Teams with The Wireless Foundation To Support Wireless AMBER Alerts™ Program

MMA Women In Wireless Committee Teams with The Wireless Foundation
To Support Wireless AMBER Alerts™ Program

Initiative Supports Use of Wireless For Free Public Service AMBER Alerts
 
LAS VEGAS, CTIA WIRELESS 2008 – April 1, 2008 — According to the National Center for Missing & Exploited Children, the first three hours after abduction are the most critical in recovery efforts. By signing up for Wireless AMBER Alerts, consumers can be made aware of abductions in their area regardless of where they are through their mobile devices. Today, the Mobile Marketing Association’s )MMA) Women In Wireless Committee  )www.mmaglobal.com) announced its support of the Wireless AMBER Alerts program developed in conjunction with The Wireless Foundation, a charitable organization formed by the member companies of CTIA—The Wireless Association® that oversees philanthropic programs utilizing wireless technologies to help keep American communities safe. 
 
This initiative for the MMA is overseen by the MMA’s Women in Wireless committee, which was established to provide a forum for female industry leaders in the mobile media community and to increase the industry awareness around the success of female executives in mobility. 
 
“The MMA Women In Wireless Committee felt we could help promote this very important program through the MMA and our membership. By supporting the Wireless AMBER Alerts program we are able to help educate on the value of mobile for these types of initiatives, help to drive participants in the AMBER Alerts program as well as give back to the community,” said Laura Marriott, president of the MMA. “We commend The Wireless Foundation’s philanthropic efforts and are pleased to be a supporting organization.”
 
“The Wireless AMBER Alert program is designed to maximize the power of mobility and provide the community with real-time alerts of child abduction regardless of their whereabouts,” said David Diggs, Vice President and Executive Director of The Wireless Foundation. “Having the additional support from the MMA will only further our cause and strengthen public awareness of the program and ability to reach the community on a larger scale.”
The Wireless Foundation launched the Wireless AMBER Alerts initiative in 2005, working with the National Center for Missing & Exploited Children and the United States Department of Justice to send AMBER Alert text messages to consumer's wireless devices with information about an abducted child in their community. Since then, The Ad Council has developed and launched a nationwide PSA campaign to help make consumers aware of this valuable public service.
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com
 
About The Wireless Foundation
A non-profit 501)c))3) organization established by the membership of CTIA-The Wireless Association® in 1991, The Wireless Foundation coordinates the following national programs: CALL TO PROTECT®, VITA™, Wireless AMBER Alerts™, The Amy Fund, Get Wise About Wireless, and Text 2HELP.
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 
MMA Press Release

MOBILE MARKETING ASSOCIATION SPANS GLOBE WITH LATIN AMERICAN CHAPTER LAUNCH

MOBILE MARKETING ASSOCIATION SPANS GLOBE WITH LATIN AMERICAN CHAPTER LAUNCH

Chapter Creates Global Presence for MMA
 
Sao Paulo, Brazil – March 27, 2008 — On the heels of the successful conclusion of the Latin America Mobile Marketing Forum )MMF) )www.mobilemarketingforum.com) held yesterday, the Mobile Marketing Association )MMA) )www.mmaglobal.com) today celebrates the launch of its Latin American )LATAM) Chapter. The launch reflects the latest in the MMA’s efforts to establish regional presence across the globe with chapters already established in Asia Pacific, Europe & Middle East, North America as well as global headquarters based in the United States. The MMA will be conducting elections for a Latin American Board of Directors in the coming months.
 
“The launch of our Latin American chapter is a reflection of the hard work and dedication of our members to create a global environment in which mobile marketing guidelines are established to ensure a positive consumer experience, ease of brand adoption and sustainability of the mobile channel,” said Laura Marriott, president of the MMA. “In the past three years, the MMA has succeeded in removing global barriers to market development enabling the industry to collaborate to build a global mobile marketing ecosystem. Latin America represents a large base of mobile savvy consumers and the MMA is pleased to have a formal presence in the region.”
 
With more than 40 members in Latin America, the MMA will leverage its success in other regions to help MMA LATAM members speed the launch of guidelines and best practices as well as educate the industry on the potential of mobile for marketing purposes.“We have been working with the MMA for the last six months to create a strong launch event with representation and participation from all in the mobile ecosystem,” said Federico Pisani Massamormile, CEO of HANZO. “We are pleased to be working to launch the MMA in LATAM. Brazil alone represents over 120 million mobile subscribers who are eager to work with the industry to maximize the opportunities for interaction through mobile.”
 
In addition to this week’s Mobile Marketing Forum in Brazil, the MMA is hosting the following upcoming regional MMF events in 2008:
·          April 15 & 16, London )Hilton London Metropole)
·          June 10 & 11, New York )Marriott Marquis Times Square Hotel)
For more information, please visit www.mobilemarketingforum.com
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com
 
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 
MMA Press Release

MOBILE MARKETING ASSOCIATION HOSTS LATIN AMERICAN EVENT TODAY IN SAO PAULO

MOBILE MARKETING ASSOCIATION HOSTS LATIN AMERICAN EVENT TODAY IN SAO PAULO

Sold Out Event In Region Showcases Industry Developments and Leadership
 
São Paulo, Brazil, March 26, 2008 — The Mobile Marketing Association )www.mmaglobal.com) today opened its first Mobile Marketing Forum )MMF) Latin America )LATAM) )www.mobilemarketingforum.com) at the Sofitel São Paulo. The event is the first time the MMA has hosted a MMF in LATAM and features speakers from across the globe and region sharing their successes stories and objectives for mobile marketing. 
The SOLD OUT event features speakers from companies such as Abril, Brasil Telecom, HANZO, Microsoft )MSN & Windows Live), Mobile Dreams Factory, Oi, Playphone, Inc., The Coca-Cola Company, Yahoo! and Yavox. Topics of discussion include:
·          Mobile Internet and Social Networking
·          Mobile Marketing Opportunity Showcase
·          Insights into the Brazilian Market
·          Collaborating to Make Mobile Marketing Work
Corporate sponsors for the event include: Jinny Software, MobX – Mobile Marketing, Microsoft )MSN Mobile) and Yahoo! Media and association sponsors include dotMobi Advisory Group, 160 Characters, Enlace, Frecuencia, Mobile Communications International, MobileIN.com, Mobile Marketer, Mobile Marketing Magazine, Mobillion, Teleco.br and Tele-Semana.
The Mobile Marketing Forum provides an opportunity for attendees to learn how to engage the mobile channel – as well as share case studies from all regions of the world.  
The MMA hosts a variety of regional Mobile Marketing Forums with the following upcoming events in 2008:
·          April 15 & 16, London )Hilton London Metropole)
·          June 10 & 11, New York )Marriott Marquis Times Square Hotel)
For more information, please visit www.mobilemarketingforum.com
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com
 
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 
MMA Press Release

MOBILE MARKETING ASSOCIATION HOSTS SERIES OF ACTIVITIES IN LATIN AMERICA

 
 
MOBILE MARKETING ASSOCIATION HOSTS SERIES OF ACTIVITIES IN LATIN AMERICA

MMA Responds to Significant Regional Growth and Opportunities!
 
Who:    The Mobile Marketing Association )www.mmaglobal.com), which sets consumer best practices and advertising guidelines for the mobile marketing ecosystem, is hosting a series of activities in Latin America this month. 
 
What:   Designed to provide regional wireless operators, marketers, agencies and brands with detailed information on the Association’s Latin American plans, current successes and future developments, the MMA and its members will be in Argentina, Brazil and Mexico hosting the following events:
 
Buenos Aires, Argentina:
  • The MMA will host an informational event for current and prospective MMA members in Buenos Aires. The event will be held from 2:00 - 4:00pm on Tuesday, March 25 at Buenos Aires Sheraton Hotel. Attending will enable all delegates to hear the MMA’s plans for Argentina – please register through an email to [email protected]. Attendance is free of charge. 
São Paulo , Brazil:

  • Mobile Marketing Forum: The MMA will host a Mobile Marketing Forum in São Paulo at the Sofitel on Wednesday, March 26, 2008.  The Mobile Marketing Forum will feature many speakers from throughout the region – as well as from abroad.  If you are interested in attending this event, please register at www.mobilemarketingforum.com 

  • The MMA will hold a MMA LATAM launch event on Thursday, March 27, 2008, from 1:00 - 3:30pm, at the Sofitel in São Paulo.  The event will feature a discussion around the prioritization of key initiatives for the region, guest presentations from MMA member speakers from the United States and Europe, as well as a discussion around establishment of the LATAM Board of Directors.  Attendance is free of charge.
Mexico City, Mexico:
  • The MMA will host an informational event for current and prospective MMA members in Mexico City.  The event will be held from 9:00am - 12:00pm on Friday, March 28 at the W Hotel in Mexico City.  At this event, the MMA will outline their plans for the region as well as discuss next steps in Mexico.  Registration for this event can be made through an email to [email protected] and is free of charge.
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions. The Latin American )LATAM) division will be launched in Q1-08. For more information, please visit www.mmaglobal.com
 
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 
MMA Press Release