DACH | Page 4 | MMA Global
  2. Europe
  3. DACH
  2. Europe
  3. DACH

DACH

Great Debates 1: Can you Choose Valuable Customers For Profitable Outcomes?

This is a literal transcription of the online events of MMA Germany - The Greate Debate Series 2021 and MMA Germany or MMA EMEA are not responsible for the opinions expressed in the content published by the contributors present in this publication respecting the freedom of expression that is in line with the values of MMA.

This is a non commercial publication.

Some images have been provided by the authors and others acquired in Adobe by the designer for editorial and non commercial purporses.

Released: 
December, 2021
Education Section: 
Educational Documents
Region: 
Europe, DACH, Global

Reach vs. Targeting - a contradiction or symbiosis

Thursday, October 14, 2021 - 5:00am to 6:00am CEST

Reach vs Targeting - A Contradiction Or Symbiosis, will focus on frameworks from Byron Sharp and Joel Rubinson. The panel will discuss if reach marketing is contradictory to a targeted approach or if the two approaches belong together.
Region: 
Europe, DACH
Speakers: 
Stefanie Tannrath
CEO
Universal McCann Germany
Arne Kirchem
Media Director DACH & NORDICS
Unilever Deutschland Holding GmbH
Norman Wagner
Managing Director
Utiq
Moderator: 
Peggy Anne Salz
Chief Content Officer
Mobilegroove
Webinar Sponsor:
Watch the Webinar:

Can you choose valuable customers for profitable outcomes?

Wednesday, May 19, 2021 - 5:00am to 6:00am CEST

This panel is all about customer centricity based on Dr. Peter Fader’s framework. Watch the recording of our panel to hear what our marketing experts Dorit Posdorf (NuCom Group), Patrick Stal (N26), Carlos Yniguez (Jochen Schweizer mydays Group) and Christian Eckhardt (Customlytics) think about customer centricity and how they enable it in their organisations.
Region: 
Europe, DACH
Speakers: 
Dorit Posdorf
CMO
DocMorris
Patrick Stal
VP of Global Marketing
N26
Carlos Yniguez
CDO
Jochen Schweizer
Christian Eckhardt
CEO
Customlytics
Moderator: 
Peggy Anne Salz
Chief Content Officer
Mobilegroove
Watch the Webinar:

The Great Debates Germany: Marketing Growth Frameworks

MMA EMEA Video Podcast “There is no new normal”: Adapting Marketing to your Customer’s Digital Demographics and Real-World Proximity to your Brand

Thursday, February 18, 2021 - 6:30am to 7:30am CET

The pandemic has forced brands to better understand their customers behavior and journeys. Even a FMCG brand like FrieslandCampina, one of the world’s largest dairy companies which is always available in supermarkets — needs to adapt its e-commerce and content strategies. 

How can non-D2C brands get closer to their customers and understand changing consumer behavior and customer journeys better? 

Region: 
Europe, DACH, Global
Speakers: 
Marco Kloots
CEO & Founder
PLATFORM161 - now part of the Verve Group
Mazen N. Mroueh
Advisor, Integrated Media & Marketing Efficiency Management
Techcombank
Moderator: 
Peggy Anne Salz
Chief Content Officer
Mobilegroove
Watch the Webinar:

IMPACT Germany 2022

Europe
16-17 February, 2022

Pinterest

Data

A Basic Guide To Mobile Data

This whitepaper aims to explain the most important terminology, sources, and insights into which advertisers should be aware to manage successful mobile marketing campaigns. Created by the Mobile Data Quality Lab of MMA Germany the whitepaper dives into recent facts and figures around mobile usage; the role of digital identifiers on smartphones; an overview of types of data available; and specifics on location data. The whitepaper concludes with an eight-step checklist that equips marketers to put valuable advice into important practice.

Released: 
November, 2020
Education Section: 
Educational Documents, Guidelines, Research
Region: 
Europe, DACH

ByteDance Inc. (TikTok)

MMA Germany: Mobile Redefined

Europe
May 11, 2017 | Munich, Germany
 add to calendar