Find Out How Mobile Affects the Consumer Journey In the MMA’s Mobile Shopper Marketing Report
Everyone in the marketing ecosystem realizes mobile is inextricably intertwined with the consumer journey. The challenge is in learning how to leverage it.
In its 8th year, and 2nd year in San Francisco, the event brings together the key players of Latin America's fintech ecosystem for 3 intensive days focusing on mobile money, payments and financial innovation in the region. The forum aims to connect Latin American decision makers with innovators from the Bay Area, US and international mobile community.
The conference will follow a case study approach, with the region’s innovators exploring the complex and fascinating dynamics of financial institutions as they navigate towards complete integration with the mobile world.
Futurecom is the largest Telecom & IT Event in Latin America, with a special focus in Brazil. Its 19th Edition will be held in São Paulo, from October 2nd to 5th, at the Transamerica Expo Center. A Trade Fair with 22,000sqm receives representatives from 45 countries, and an outstanding International Congress has approximately 300 speakers and panelists and 5 conference rooms in 4 days. The previous Futurecom event counted with more than 300 exhibitors showing their products, solutions and applications for 13,500 unique attendees, in a great environment for business development.
The Smartphone Usage and Behaviour report from Kantar IMRB & MMA (Jan-Mar 2017) shows that time-spent on smartphones jumped 16% over the previous quarter. Strong demand for messaging services, social media platforms, and entertainment apps helped to drive the expansion of mobile internet usage. But what interested us the most is that we’re now beginning to see the result of government initiatives in driving literacy about digital payments. For the first time we’re seeing usage of mobile wallets among less affluent sections (SEC C/D/E).
Where Digital Marketing Meets Extraordinary Experiences
Evolving your business to become an experience business
Digital has disrupted everything around us. Massive amounts of data, multiple devices and rising customer expectation are forcing businesses to reimagine how digital can bring amazing and meaningful experiences that drive brand loyalty and growth.
At the dawn of the Internet of Things, we find ourselves connecting with the physical objects that surround us in our everyday lives. Marketing leaders must view IoT in new ways, as it brings what marketers love about the digital world - tracking, measurement, accountability, increased customer touch points - into the physical world.
